Strategy & Operations Leader at Kyndryl | Global Digital Transformation & Commerce Expert | Change Agent | Rethink Retail Expert
Will AI and facial recognition solutions help to mitigate the levels of retail theft? Considering the increased rates of organized retail crime, preventive measures such as facial recognition capabilities are one of the levers that could be leveraged. Unfortunately, despite the recent news reports and viral social media posts, retail crime is not widely considered a serious enough offense for law enforcement to provide more of a presence in areas that recent thefts have impacted. The last thing we want to do is to put the accountability on store associates, as it leaves them in situations where they could be injured and their livelihoods impacted. Between all of the capabilities available to mitigate organized retail crime and the level of theft, including cameras, RFID solutions, security tags, potentially facial recognition, and security guards, the most significant challenge retailers are facing is the loss of a sense of safety, comfort, and community that consumers seek when they go shopping. Suppose facial recognition and AI solution capabilities are going to be leveraged. In that case, retailers must be very transparent on their data retention policies and provide clear documentation on the safeguards around privacy and potentially the challenges around being misidentified. What are your thoughts? See the comments below for more RetailWire thoughts and The New York Times article regarding how Facewatch, a British company, is used by retailers across the country frustrated by petty crime. #retail #theft #organizedretailcrime #AI #facialrecognition #capabilities #innovation #preventivemeasures #RFID #TRI #braintrust
RetailWire https://bit.ly/3DZiB8G
When they wear something over their face and even if they don't DAs don't prosecute does it matter?
Strategy & Operations Leader at Kyndryl | Global Digital Transformation & Commerce Expert | Change Agent | Rethink Retail Expert
9moThe New York Times article https://nyti.ms/45B1pT1