Start-up Cluster Training Series (Session 1): FinTech growth marketing with Google for customer acquisition and engagement

Online workshop partnered with Grow with Google

About this course

What to Learn:

Hong Kong is transitioning from an international finance hub to a FinTech hub, with the emergence of digitally native FinTechs disrupting the financial services landscape. Tune in to learn more about how FinTechs are leveraging Google to drive growth marketing for customer acquisition and engagement, with case studies from WealthTechs, Digital Assets, InsurTechs, and more!

In this webinar, we will cover:
- Laying web & app measurement foundation with Google Analytics / Firebase
- Setting the right KPIs for your investment
- Driving customer acquisition and engagement with Google
- FinTech successful case studies
 
Date: 29 Mar 2022
 
Time: 2:00pm - 3:30pm
 
Language: English
 
Format: Online through Google Meet

Speaker:
- Wilson Ng, Account Strategist Lead, Google Customer Solutions
- Nicole Chu, Key Account Manager, Google Customer Solutions
- Dora Cheung, Account Strategist, Google Customer Solutions
- Gabrielle Au, Account Strategist, Google Customer Solutions
- Angel Lam, Google Greater China App Developer Sales

Fee:

1. Cyberport incubatees/ CCMF grantees/ Cyberport Alumni/ Smart-Space Tenants/ Partnered Universities
 - enjoy refundable deposit at HK$100 per head
 - The fee is refundable only if participants comply with Cyberport Academy Attendance Policy
 - Please obtain the discount code by sending email to training@cyberport.hk.

2. Regular Price
 - HK$420 per head
 - The fee is non-refundable.

Use of Promotion Code
- In desktop version, you can input the code by clicking "Enroll Now" --> "Pay with Credit Card" --> "Add Promotion Code"
- In mobile version, You can input the code by clicking "Enroll Now" --> "Pay with Credit Card" --> "View details" --> "Add Promotion Code"


*Cyberport reserves the right to charge the original price if applicants use a discount code that does not belong to his/her category.
*All monies collected will be used for Cyberport’s public mission start-up events and activities.









COURSE DETAIL

Entrepreneurship, FinTech
Under 2 hours
Paid
No credit

ENROLL

Deadline: 29 Mar 2022

By the end of this course, you will learn:

1

Laying the web & app measurement foundation with Google Analytics / Firebase

2

Setting the right KPIs for your investment

3

Driving customer acquisition and engagement with Google

4

FinTech successful case studies