4 Reasons to Give Light Roast Coffee a Chance
It’s time to reconsider your stance on the dark side. The next time you order coffee online, follow the light. Light roast coffee has a lot of benefits you might not be familiar with, making it much more than just a go-to morning brew.
Here are just a few of the many reasons to lighten up your cup of coffee:
Light Roast Draws Out Subtle Nuances
The coffee roasting process results in hundreds of chemical reactions.
Some of these processes are good, like bringing out the sweetness, but
others aren’t as beneficial. When you roast coffee very dark, the cell
walls break down, allowing the aromatic oils to escape to the surface,
explaining how dark roast coffee gets that oily shine. Once there, the
flavorful droplets are left to defend themselves against air and
humidity, which means saying goodbye to many naturally occurring subtle
nuances in the coffee.
Light Roast Doesn’t Skimp on the Caffeine
It might surprise you that dark roast doesn’t contain more caffeine
than light roast. The more pungent taste you experience has nothing to
do with caffeine, making this classic myth one to add to the list of
dark roast urban legends. The truth is, a light roast coffee can still
give you the caffeine kick you crave.
Light Roast Doesn’t Mask the Tasting Notes
Light roasts preserve the unique natural characteristics of coffee. If
the coffee is well-grown, processed, and roasted, it can produce an
exciting variety of naturally occurring tasting notes, aromas,
aftertastes, and beyond. For the best-tasting coffee roasts, look for a
third wave coffee roaster. Small-batch artisanal coffee is much more
likely to include lighter roasts. Dark roasts from a third wave roaster
tend to compare more to a medium roast from other sources. This is
likely due to skilled roasters knowing precisely how to hone the unique
tasting notes of each coffee.
Light Roast Deserves a Chance in Your Cup
Light roasting is finally earning the attention it deserves in the
specialty coffee industry for its ability to bring out more vibrant,
unique tasting and roasting profiles. Light roasts highlight the
naturally occurring characteristics of a coffee’s origin more than any
other roast style. Now that you see the light regarding coffee, you’ll
know what to look for in your coffee. Experience the difference that
only a specialty, small-batch, artisanal third wave roaster provides.
Once you’ve fallen in love with the light, why not keep it coming?
Signing up for a coffee subscription online will ensure you never run
out of coffee. With coffee gift subscriptions, you can also gift your loved ones the magic of delicious light roast coffee this holiday season.
About Verve Coffee Roasters
If
you aren’t familiar, it’s time to get to know Verve Coffee Roasters. It
was founded in 2007 by two college friends, Colby Barr and Ryan
O’Donovan, who bonded over their shared passion for music, design, and
coffee. This innovative duo saw the need to create a company that
reflected their vision for third wave coffee. Their unique buying model
involves building direct trade relationships with smallholder coffee
farmers worldwide. To discover your favorite selection of premium
coffee, take the online quiz on the Verve Coffee Roasters website. You
can also experience their new coffee filtering options to find your next
brew. Use their innovative Coffee Calculator to help you know exactly
how much coffee you need and when. Then take your love for coffee one
step further with a coffee subscription for yourself or a loved one.
Enrich your coffee experience with small-batch artisanal coffee at https://www.vervecoffee.com/
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