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The global humectants market is expected to grow at a CAGR of 6% in the forecast period of 2024-2032 to reach a value of USD 43.13 billion by 2032.
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The global humectants industry is being driven by the rising adoption of the product in the North American region. Owing to the FDA approval for the use of humectants in food products, North America is providing lucrative growth opportunities for the market growth. Europe is also expected to be a significant market for humectants. While the usage of synthetic humectants in Europe is limited by the decrease in the use of humectants in cosmetics, the region’s focus on natural humectants as opposed to synthetic humectants because of their less harmful effects is expected to provide the market with fresh growth opportunities in the region. Meanwhile, the Asia Pacific region is expected to witness a rapid growth rate in the forecast period, owing to rapid population growth, rising consciousness of food safety, and a rising number of investment projects in the food and beverage industry.
Humectant is a hygroscopic compound used to keep stuff moist; since it is wet, it is the reverse of a desiccant. It is also a molecule with many hydrophilic groups, most often hydroxyl groups; but it is also possible to encounter amines and carboxyl groups, often esterified (its affinity to build hydrogen bonds with water molecules is the main characteristic). These materials are used in various products, such as food, beauty products, medicines, as well as pesticides.
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The sources of the product are:
The types of the product can be divided as follows:
Humectants find wide applications in the following sectors:
The regional markets for humectants can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Owing to the growing use of humectants to extend the longevity of a food product and rising product efficacy, the demand for humectants in the market has substantially increased. The rising application of the product as an additive in the food and beverage sector is rapidly rising, thus driving the global market. The use of humectant as an ingredient is rapidly rising in many personal care and beauty products, like in moisturisers, hair conditioners, lip balms, cleansers for the face or body, creams, and lotions for the body, which is further propelling the market growth.
In waterborne paints, humectants are used in order to preserve the moisture content while stored. The rising construction sector is driving the growth of the paints and coatings industry, which is further aiding the humectants industry growth. The market is also being driven by the growing population and the rising investments in infrastructure.
The report gives a detailed analysis of the following key players in the global humectants market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Source |
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Breakup by Type |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Humectants Market Analysis
8.1 Key Industry Highlights
8.2 Global Humectants Historical Market (2018-2023)
8.3 Global Humectants Market Forecast (2024-2032)
8.4 Global Humectants Market by Source
8.4.1 Natural
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Synthetic
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Humectants Market by Type
8.5.1 Glycerol
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Sugar Alcohol
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Glycols
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Alpha Hydroxy Acids and Polysaccharides
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Humectants Market by Application
8.6.1 Food and Beverages
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Pharmaceuticals
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Animal Feed
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Oral and Personal Care
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Humectants Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Humectants Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Humectants Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Humectants Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Humectants Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Humectants Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Roquette Frères
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Brenntag GmbH
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Cargill, Incorporated
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 BASF SE
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Humectants Market: Key Industry Highlights, 2018 and 2032
2. Global Humectants Historical Market: Breakup by Source (USD Billion), 2018-2023
3. Global Humectants Market Forecast: Breakup by Source (USD Billion), 2024-2032
4. Global Humectants Historical Market: Breakup by Type (USD Billion), 2018-2023
5. Global Humectants Market Forecast: Breakup by Type (USD Billion), 2024-2032
6. Global Humectants Historical Market: Breakup by Application (USD Billion), 2018-2023
7. Global Humectants Market Forecast: Breakup by Application (USD Billion), 2024-2032
8. Global Humectants Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Humectants Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Humectants Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Humectants Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Humectants Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Humectants Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Humectants Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Humectants Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Humectants Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Humectants Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Humectants Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Humectants Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Humectants Market Structure
The market is projected to grow at a CAGR of 6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 43.13 billion by 2032.
The major market drivers are increasing population, and the rising demand from various industries, including food and beverage, construction, personal care, and pharmaceutical sectors.
The rising use of humectants in the treatment of osteoarthritis and growing disposable income are important trends guiding the growth of the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading sources of humectants in the market are natural and synthetic.
The major types of humectants in the market are into glycerol, sugar alcohol, glycols, and alpha hydroxy acids and polysaccharides, among others.
The significant applications in the market are food and beverages, pharmaceuticals, animal feed, and oral and personal care, among others.
The key players in the global humectants market are Roquette Frères, Brenntag GmbH, Cargill, Incorporated, and BASF SE, among others.
The global humectants market is being driven by the growing demand for the product from various application segments. Aided by the growing use of the product in the treatment of osteoarthritis, the market is expected to witness a healthy growth in the forecast period of 2024-2032, growing at a CAGR of 6%. The market is projected to reach USD 43.13 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on source, the market is bifurcated into natural and synthetic. On the basis of types, the industry is segmented into glycerol, sugar alcohol, glycols, and alpha hydroxy acids and polysaccharides, among others. By application, the market is divided into food and beverages, pharmaceuticals, animal feed, and oral and personal care, among others. The major regional markets for humectants are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Roquette Frères, Brenntag GmbH, Cargill, Incorporated, and BASF SE, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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