sh_rn
Administrator
Code:
Title: Marketing-tasks-campaigns-junjul
Name: marketing-sk-jun-jul
Term: 2 cycles
Cycle Amount: 15,000
Total Amount: 30,000
Author: Shorn
Receiver: Shorn
Address: D63Kv9hEeG1xRyUq33v13CwVFnp7FQaSY7
Status: ActiveProposal Background
Hi everyone.Please see this previous related proposal for background info related to this next proposal: https://forum.pivx.org/threads/marketing-fundamental-tasks-and-campaigns.1376/
After working on some core marketing tasks over the last two cycles, I am aiming to continue these tasks and expand to others.
Goals and Deliverables
Here’s a summary of the work I aim to deliver over the next two cycles:Marketing related tasks:
- Continue with planning the content, then design, build and launch landing page campaigns based on the research from previous cycle.
- Continue to identify areas where we can improve our SEO-related content and links.
- I will work to organically increase the number of new Discord users by setting up new onboarding funnels that drive traffic from our official website.
- I will continue to plan and design banner ads to be used on Coinzilla and other websites and forums, and report on costs estimate to launch targeted banner campaigns.
- I will continue to post our “ever-green” blog articles on Reddit and suggest relevant content for our social media team.
- I will continue to try and improve our “tone of voice” across official websites and landing pages so when users discover PIVX they are welcomed and and not over-whelmed by the technical content.
- Implement a lead generation campaign to drive more traffic to our Discord server from our website using engagement tools. This will be rolled out asap to enable us to have enough time to monitor and report on the effectiveness of the campaign and also optimise based on the report data.
- Possible article writing - “A guide to digital privacy”: associating PIVX with other popular tools and services - depending on the time I have available after other tasks.
- The recommendations I made for our Medium blog last cycle are in the process of being implemented by Leacy (PIVX Social Media Manager) and once these updates are in place I will also monitor the effect of these changes and research further areas for improvement. The aim is to drive more traffic from our blog to our website and Discord server via the addition of relevant backlinks and an improved reading experience.
- Plan, design and build a new landing / home page for MPW (being discussed with JSKitty)
- Research for a possible new static website build to replace the current Symfony web app, reducing complexity and streamlining and improving our content and user flow. I will research, plan and report on costs and timescales for this project (this proposal does not include building a new website!)
- Backlinks monitor and reporting continued - all the important missing external backlinks have been fixed and I will continue to monitor the site backlinks.
- Continuing web dev and updates remaining (fix for news items, governance page etc) - (dependent on available time, but I am aiming to have all tasks done in the next two cycles)
Reporting
I will report regularly on my work to communicate progress ensuring all my work is transparent. I will also explain when progress in a particular area is blocked and suggest ideas how to solve the issue. I will share regular reports in the official PIVX and PIVX Labs Discord servers.Funding
This proposal is to request 15,000 PIVX each cycle for 2 cycles, for a total of 30,000 PIVX.Thank you for reading and I welcome any feedback you might have.
Discord: @sh_rn
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