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Volume 7, Issue 6, June – 2022 International Journal of Innovative Science and Research Technology

ISSN No:-2456-2165

CRM For Admission Management


Manjunath H1*, Shahil2* , Afnan M Mohammed3*, Sakshat Shetty 4*
* Dept. of Information Science & Engineering.
Mangalore Institute of Technology & Engineering , Moodabidri, India

Abstract:- In order to manage all of your student is doing everything they can to reach out to each and every
inquiries, you'll need customer relationship student. But, whether it's by design or by accident, your
management software. It guides your students through admissions team is prone to overlooking a few enquiries in
a painless and efficient admissions procedure. CRM's the heat of the moment. CRM's lead capture automation is
overarching purpose is to develop a strong relationship used in instances like this to ensure that no leads are lost.
between the student and the institution, which is The app enables you to automatically collect every student
currently lacking. Institutions can take use of the inquiry.
advantages of such ties. Throughout their time at your
institution, you can advise potential students on how II. LITERATURE REVIEW
your university can be a torchbearer in their route to
success and engage them with advisory content. Your  A Literature Review on Customer Relationship
pupils come from practically every channel known to Management in Banks.
this tech-savvy generation in the education business.  A Literature Review of Customer Relationship
Simply said, questions come in from your website, social Management from 2010
media accounts, PPC marketing campaigns, classifieds,  Managing Customer Relationships: A Comprehensive
and other sources. These enquiries provide important Literature Review and Future Directions
information, such as the student's name, email address,  Exploring success factors of CRM strategies in Higher
phone number, and areas of interest. Traditionally, Education Institutions: a case study of CRM UTPL for
these enquiries are added to an excel sheet and the conversion of prospects in university students
follow-up procedure is continued. However, when it  The Design and Implement of CRM Data Mining
comes to admissions, there aren't just a few enquiries; System for Medium-Small Enterprises Based on
there are a flood of them. Your admissions team is doing Weka
everything they can to reach out to each and every
student. But, whether it's by design or by accident, your
III. CURRENT SYSTEM
admissions team is prone to overlooking a few enquiries
in the heat of the moment. CRM's lead capture
It is tough to maintain track of the admissions process
automation is used in instances like this to ensure that
in the existing structure. When a student has to be admitted
no leads are lost. The app enables you to automatically
to an institution, a lot of information is gathered and
collect every student inquiry. manually entered into admission registers. It's challenging
to keep track of all of this information and retrieve it when
I. INTRODUCTION
needed. To make access easier, it is necessary to select
distinct employees to manage each module of the record.
In order to manage all of your student inquiries, you'll
However, this will necessitate a significant amount of
need customer relationship management software. It guides
human resources. This system makes it easy to manage all
your students through a painless and efficient admissions
of the information on students and faculty members who are
procedure. CRM's overarching purpose is to develop a
interested in joining the school. The system also saves
strong relationship between the student and the institution,
information about current students and faculties.
which is currently lacking. Institutions can take use of the
advantages of such ties. Throughout their time at your
IV. PROPOSED METHOD
institution, you can advise potential students on how your
university can be a torchbearer in their route to success and
In order to manage all student inquiries, customer
engage them with advisory content. Your pupils come from
relationship management software is essential. It guides
practically every channel known to this tech-savvy
students through an easy and efficient admissions
generation in the education business. Simply said, questions
procedure. CRM's overarching purpose is to develop a
come in from your website, social media accounts, PPC
strong relationship between the student and the institution,
marketing campaigns, classifieds, and other sources. These
which is currently lacking. Institutions can take use of the
enquiries provide important information, such as the
advantages of such ties. Where the admissions team may
student's name, email address, phone number, and areas of
advise prospective students on how the school can be a
interest. Traditionally, these enquiries are added to an excel
leader on their road to success and engage them with
sheet and the follow-up procedure is continued. However,
advisory content throughout their time there. In today's
when it comes to admissions, there aren't just a few
educational environment, pupils come from practically
enquiries; there are a flood of them. Your admissions team

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Volume 7, Issue 6, June – 2022 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165
every channel available to this tech-savvy generation. We VI. CONCLUSION
receive queries from college websites, social media
handles, PPC ad campaigns, listings, and other sources. Information management is a difficulty that both
These queries provide vital information such as the educational institutions and corporations face. That is why
student's name, email address, phone number, and areas of many colleges and universities are turning to admission
interest. Traditionally, these enquiries are added to an excel CRM software to create individualized experiences for
sheet and the follow-up procedure is continued. However, prospective students during the recruitment, application,
when it comes to admissions, there aren't just a few and enrolling processes. It helps your admissions
enquiries; there are a flood of them. The admissions team is counselors be more efficient and meet their admissions
doing everything they can to reach out to each and every goals while also offering ROI-driven insights. Choosing the
student. But call it an honest blunder, where the admissions finest CRM software comes down to the functionality you
team is prone to overlooking a few questions in the heat of need to achieve your specific objectives. These features, on
the moment. CRM's lead capture automation is used in the other hand, are a must if you want to get the most out of
instances like this to ensure that no leads are lost. The your money.
programme aids the college in capturing all student
inquiries.It was created without human intervention. CRM REFERENCES
in Higher Education aids in the identification of queries
with a higher likelihood of being accepted. When students [1]. https://www.oho.com/blog/best-crm-for-higher-
submit questions, the software records them as leads. CRM education
also maintains track of all of the student's activities on our [2]. https://www.nopaperforms.com/admission-
college's website. For example, if prospective students look management-software/
at a course's pricing structure, their lead score will be [3]. https://home.extraaedge.com/crm-for-education/
higher. You can also make up your own lead scoring criteria [4]. https://www.leadsquared.com/higher-education-crm/
and use them to prioritize college queries. This scoring and
[5]. https://www.extraaedge.com/admission-crm-
prioritization procedure guarantees that the admissions
team is focusing its efforts on enquiries with the most software/
potential. As a result, the enrollment process will be
streamlined, and the admissions team will be more efficient.
Now, after the applicants have expressed an interest in the
position in the institutions.The admissions team must keep
in touch with them. They must be reminded of their planned
campus visits or the documentation required for the
onboarding process by the admissions team. Manually, it
takes a significant amount of time for the admissions office
to follow up and remind them.

V. RESULTS AND DISCUSSION

Create a paperless, mobile-friendly admissions


process. Increase student satisfaction by automating the
paperless admissions process. Reduce the time it takes for
you to respond by integrating all of your lead channels into
your CRM system. From student recruitment and
enrollment streamlining to developing relationships with
students, there's a lot to do. All existing digital and print
channels should be used to collect student queries.
Paperless application process with self-serve forms. Allow
counselors to connect with candidates when it is most
convenient for them. Personalized communication can help
you increase conversion rates.

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