This lesson promotes students' understanding of the power and influence of the media. Students will leverage this understanding to develop their own media campaigns for their reimagined metro systems.
Step 1 - Inquire: Students reflect on how their reimagined metro systems address the top ten concerns riders had with the metro.
Step 2 - Investigate: Students think critically about how different transportation advertisements get consumers to want to use their services or purchase their products.
Step 3 - Inspire: Students brainstorm an advertisement for their reimagined metro system.
Positives
Additional Prerequisites
Differentiation
This lesson enables students to reimagine and pitch ways to advertise public transportation as a key strategy for sustainable green transportation. All materials have been verified and are accurate. For that reason, the lesson is recommended for classroom use.