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Problem
Feeding young kids is a stressful experience
Most parents can relate to the Rule of Three: for every 3 meals they give their toddler, the child will eat one, play with one, and ignore one.
Combine that with accidental spills and messes, rapidly changing tastes, and frequent power struggles; feeding young children becomes a daily struggle for millions of parents. GoBe provides them with tools to create more positive feeding experiences for both the parent and the child.
Solution
A solution kids love, backed by science
The GoBe Snack Spinner is more than just a fun snack container.
Decades of extensive research shows that choice and autonomy are key to children forming a positive relationship with food; in turn guarding against future eating disorders and obesity.
The GoBe Snack Spinner makes this possible by creating a division of responsibilities when it comes to food. With GoBe, the parent provides and the child decides.
We’ve heard from thousands of parents that the GoBe snack spinner has helped their child become a more competent eater. We're excited to use this same design philosophy to launch several new products this year and next.
Product
So much more
than a Snack Spinner
Product Timeline
After hundreds of conversations with our customers, GoBe is expanding beyond snack time.
Every new GoBe product is designed to be fun, fascinating, simple, and colorful. Using them feels like playing, and there is intrinsic reward to every choice the child makes.
And in case you were curious, every GoBe product is patent protected.
Traction
$2.9M in revenue to date
GoBe is trending up! In our first year we had a revenue of $193,000, which more than tripled in 2020. Over the last three years sales have continued to trend up, and we are currently on track to do $3.8M in revenue for the year 2022 alone.*
The GoBe community has grown to over 100,000 happy customers. Over 80% of customers recommend GoBe to their friends.
* Click here for important information regarding Financial Projections which are not guaranteed.
Customers
We have the best
customers ever!
Our customers are parents who love their kids. They value our toddler-resistant products and tell us the GoBe eliminates the mess and stress of feeding their children.
Our Snack Spinner has been called a ‘must have’ by moms and dads since our launch, and it has thousands of reviews with an average 4.5 star rating on Amazon. We have hundreds of rave reviews that show how the GoBe develops fine motor skills, eliminates snack-time negotiations, and encourages picky eaters to try something new.
Business model
6000 stores in 3 years
In addition to consistent online growth, our partnership with the Legacy Retail has facilitated exciting opportunities with all four retail giants: Sam's Club, Walmart, Costco, and Target.
Since December 2021 we have been flying off the shelves in over 600 Sam's Club locations nationwide. We have verbal commitments from Walmart to launch an in store test this summer, and the Snack Spinner is expected to be available on target.com by Fall 2022. Costco is reviewing the Snack Spinner as we speak.
Current places: Sam's Club, Amazon, gobe.co, hundreds of individual children's boutiques Nationwide.
Future places: Target, Costco, Walmart
Market
A disruptive solution in a $250B market
With approximately 60% year over year growth, we are on track to becoming an important player in the food container market, valued at $250B+.
Now more than ever before, parents are investing in high quality products that ease parenting stress and benefit their child's development. GoBe checks all the boxes.
Competition
The superior snack container
In a market of stagnant solutions, GoBe has developed a superior product that both parents and children love to use.
The Snack Spinner can handle a huge variety of snacks, is durable, and promotes play, choice, and healthy habits.
We’ve seen incredible traction against competitors such as Munchkin and industry giants like Tupperware and Ziploc.
Vision and strategy
$400M exit target
with a 50x return*
Invest in GoBe today and become a financial stakeholder in the company. GoBe's goal is to sell for $400M or more, so investing today could yield investors a potential 50x return on investment when GoBe is acquired or goes public.
We would be honored to have you join us on this exciting journey to bring healthier and happier meal times to millions of parents.
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* Note: investing is inherently risky - so we can’t guarantee results. These numbers communicate our goals for GoBe and in no way represent a guarantee return on investment.
* Click here for important information regarding Financial Projections which are not guaranteed.
Funding
The GoBe family
Thanks to 500+ investors on our last Republic.com campaign, our annual sales have already increased by nearly 500%.
We’re excited to welcome new investors as GoBe takes it's next steps. GoBe was started with the support of our customers, so it only makes sense to give this investment opportunity back to the customers who made our success possible.
Founders
Made by parents, for parents
Joseph has a B.S. in Mechanical Engineering and previously designed smart kitchen technologies at Hall Labs.
Solanda has a B.S. in Public Health with an emphasis on nutrition and previously worked as a Community Health Educator serving at-risk populations at the County Health Department.