CEO @ Alpha | Learn to lead so you don't have to "sell." | The more technical your sale, the more your team needs this.
Sales Engineers are the Google Translate of the company. They translate: ✅ their Product -> to the Customer ✅ Customer feedback -> to the Product team ✅ what the Product actually does -> to their Sales reps 🤣 ✅ why Customers buy the product -> to Customer Success ✅ what Customers like about the product -> to Marketing ✅ problems Customers have -> to Support What would you do without them? #presales #sales #marketing p.s. thanks Damian Tommasino for the inspiration 😉
1,000% love this concept.
Absolutely. Very accurate!
Jargon > Business value
Love this analogy, the one I would refine is - they translate the Product to the various different roles at the customer, (C level down to the the users). Well the good ones do anyway :-)
This is so accurate Rew. The SE is the Ying to the AE’s Yang. They are crucial for each to be successful.
Lose a lot more deals!
accurate!!
I really love this analogy! So true!
Absolutely spot on Rew!
I Help Latin American Sales Engineers Speak Confident English
10moCool way of thinking of it.