Crayon is a competitive intelligence platform that gives Product Marketing Managers (PMMs) the insights they need to outperform their competitors. Recently, they launched an integration with Clozd, a software designed for win-loss analysis.

What sets this feature launch announcement apart is its approach. Unlike the typical feature launch announcement that merely introduces the new feature and what customers can do with it, Crayon provided more context about the problem this feature solves.

They began the announcement by highlighting a crucial task that their primary users (PMMs) need to accomplish and the challenges they face in its execution. Then they outlined how the new integration addresses this obstacle, supporting it with three concise points.

What I love most about this announcement is its potential to raise awareness among target customers who are not problem-aware. When they read this announcement, they will recognize the issue and will want to solve it which will cause them to try Crayon.

Check out the screenshot below as well as the detailed analysis.

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Detailed Analysis:

  1. A concise sentence that summarizes the value of the feature. Though important, if the announcement ended here, users may not fully understand the value of the integration.
  2. The context users need to fully understand the value of this integration
  3. Specific things users can do with the integration. They did an impressive job combining features and benefits, giving users a reason to believe their claim.