Enterprise retailers have faced an impossible choice: adopt modern commerce platforms for speed and exceptional customer experiences but sacrifice operational depth, or maintain costly legacy systems with robust operations but fall behind on customer experience. Rising market uncertainty and rapidly shifting global trade policies have made this compromise even more costly for businesses. Until now.
With supply chain operations and back-end agility more crucial than ever before, Shopify and Manhattan have launched an enhanced integration that allows enterprise retailers to thrive. The Manhattan Active Omni™ Shopify app is designed for businesses that require both worlds—Shopify's speed, conversion optimization and UX, alongside Manhattan's deep operational horsepower for multi-node fulfillment logic, complex returns workflows, and real-time, multi-location inventory orchestration. Retailers can now unlock the power of Shop Pay directly through the app - giving them the power to drive higher conversion rates while benefitting from streamlined order integration.
For retailers with distribution centers, store networks, or hybrid fulfillment models navigating today's shifting trade landscape, this integration isn't a "nice to have"—it's mission-critical.
Beyond Duct Tape: A First-of-its-Kind Partnership
Manhattan is the first Enterprise OMS to build directly into Shopify with a native app, and Shopify is the only commerce platform they've developed this level of integration.
Shopify and Manhattan co-built the Active Omni Shopify app with prebuilt flows for orders, inventory, payments, and fulfillment. This exclusive approach dramatically reduces integration effort compared to building your own OMS bridge from scratch or implementing other complex solutions in the market.
Now, Enterprise retailers can:
- Improve conversion rates by pairing Shopify Checkout and Shop Pay with Manhattan's accurate inventory availability and precise delivery promises.
- Enhance customer satisfaction by delivering a unified commerce experience with cross-channel inventory visibility and reliable fulfillment.
- Increase profitability by optimizing fulfillment workflows, automating processes, and providing insightful reporting to cut costs and enable data-driven decisions.
- Create seamless omnichannel journeys by unifying customer data and processes across all channels powered by Manhattan and Shopify.
- Optimize order fulfillment and drive customer loyalty with Manhattan’s automation capabilities, including real time inventory and in store fulfillment.
The result? A faster path to unified commerce—without sacrificing performance and with lower TCO. This first-to-market advantage gives retailers like Reebok and Paper Source a significant competitive edge in operational efficiency and customer experience delivery.
Breaking the CTO Dilemma
The Manhattan Active Omni™ Shopify app frees technical leaders from an impossible choice: focus resources on integration maintenance or delivering unified customer experiences. Both are constantly stress-tested by market shifts and technology evolution.
"As market conditions and consumer expectations continue to evolve at unprecedented speeds, the ability to adapt quickly is a competitive advantage," said Brian Kinsella, Senior vice president of Product Management for Manhattan. "This integration gives retailers the flexibility they need without sacrificing the operational excellence their business depends on."
This solution creates a clear path from legacy to a modern commerce implementation while removing the pain from managing backend supply chain integration. As more enterprise retailers shift away from monolithic tech stacks, this partnership enables them to pick best-in-class tools without compromise.
In a market where speed creates competitive advantage, combining Shopify's commerce excellence with Manhattan's operational depth gives enterprise retailers the foundation to thrive—not just today, but well into the future.
