Partnership to Invest in New Product Research and Development, Accelerating Total Security’s Long-Term Growth Trajectory as a Standalone Business Total Security to Continue to be Led by Current Management Team
New York, NY, January 25, 2024 / — Avance Investment Management (“Avance”), a leading investment firm that partners with founder-owned businesses, today announced that it has partnered with Just Develop It Limited (“JDI”), a vehicle controlled by the founders and current managers of Total Security Limited (“Total Security”), to acquire Total Security from System 1, Inc. (NYSE: SST).
Total Security is an award-winning provider of digital security products that allow consumers and small businesses to protect their digital lives. Its main products include Total AV anti-virus software, Total AdBlock cross-platform ad-blocking software, and Total Password secure password storage.
Since its founding in 2016, Total Security has become one of the most reliable and fastest-growing providers of digital security products for small business and consumers by offering easy to install and affordable products that keep customers and their identities safe and secure. The acquisition of Total Security will allow the managers and founders of the business to re-establish Total Security as an independent entity, enhance its growth trajectory and strategy, and accelerate new product research and development.
“We are thrilled to support the team as they navigate this exciting next stage as a standalone business,” said John Civantos, Senior Partner of Avance. “We look forward to leveraging our track record of driving scalable – and sustainable – growth, and our deep understanding of working with founder-led businesses to support Total Security’s long-term ambitions.”
About Total Security
Total Security, formerly Protected.net, is a global leader in cybersecurity solutions. The company offers a comprehensive suite of cybersecurity products, including TotalAV, Total Adblock, and Total Password, providing users with robust and reliable protection against a wide range of online threats. Total Security is committed to disrupting the cybersecurity landscape by delivering innovative, accessible, and high-quality solutions.
About Avance Investment Management
Avance is a private equity firm with a passion for building great businesses in partnership with talented management teams. Avance focuses primarily on thematic investments within the Services, Technology and Consumer areas in the U.S., seeking attractive opportunities with catalysts for growth and fragmented spaces with consolidation opportunities. Avance’s team has a long history of partnering with founder-owned businesses, industry executives, and management teams and aims to add value to each investment. Avance has offices in New York and Miami.
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