There have been a lot of rumblings over the last month or two about the Canon EOS R100, a camera rumored to take on a similar form-factor as the EOS M lineup.
We are now told that Canon will announce a camera called the EOS R50 in the first quarter of 2023. This could perhaps be the rumored “EOS R100”. Canon's nomenclature isn't really difficult to guess or assume, which may be what has happened here.
We can say with a good degree of certainty, that the Canon EOS R50 will be the name of what is likely the next camera from Canon.
We think that there is a good chance that the EOS R50 and a lot more will be announced in February, ahead of the CP+ show in Japan that begins on February 2. 2023. Prior to the pandemic, this show was a big one for the Japanese manufacturers and we usually saw major announcements.
How else should Canon gain new customers?
(except for the fact, that this market segment is absolutely dead and shifted over to cells. But this is something Canon should have researched)
Personally, I would like to see a similar naming in all regions of the world (as a European, I'd prefer the Rx000 naming ;) ).
But it would come with less functionality, e.g. reuse of old 24 MP sensor and old DIGIC sensor, only HD vid, 5to 10 fps only, etc. ...
(everything, prosumer people, like us, would love to complain about ;) )
Come to think of it, Canon needs more RF lenses too.
It would be this kind of overkill: $$$$$$$$$$
The 7 D II was affordable, the R1 will be super expensive to use it as an APS/C most of the time. Anyway, Canon must have done some serious market-analysis to check whether there could be a demand for a higher-end APS/C, like an EOS R 7 II.
Our wishes won't necessarily correspond to sales figures...
And more importantly, a cheap camera needs cheap lenses.
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Canon's long-term plan seems to have been to promote FF models to pros and serious enthusiasts, and to "downgrade" all APS cameras to novice models. The R7 e.g. outperforms the 7D series in almost every regard, but is priced as a novice camera and lacks several features (third control dial, integral vertical grip, high build quality etc) that are expected by most pros.
It's probably also been Canon's long term plan to gradually phase out the popular M series and replace it with pocketable RF models. Just because a camera is popular and profitable doesn't guarantee it will be continually upgraded, it's more rational to switch everything over to a common mount.
As with the M series, I think it very unlikely that they'll make more than half a dozen RF-S lenses, as *most* of the target buyers of the "R50" etc will probably only want/need a kit zoom and a pancake wide-angle.