Subi: Subscriptions & Loyalty

Name: Subi: Subscriptions & Loyalty
Brand: Subi (formerly Subify)
Rating: 4.9 (757 reviews)

Pricing: Free plan available. Free trial available.
Rating: 4.9 (757)
Developer: Subi (formerly Subify)

Subscriptions & loyalty app for recurring payments, memberships, boxes and abonnements, without code

Subi is an all-in-one subscription & loyalty app to create subscribe & save plans, membership, loyalty programs and bundles or boxes. Offer recurring physical or digital products, services, and memberships to turn buyers into loyal subscribers with flexible billing, discounts, delivery, and loyalty points & rewards. Includes a self-service portal, widget customization, smart dunning, and analytics to grow and retain subscribers. Build sustainable recurring revenue with the right model.

Quick setup and Auto-adding widget. Embed app to use directly in Shopify admin.
Seamless subscriber portal to manage their subscriptions. Skip, pause & cancel.
Flexible membership tiers offering multiple perks and member-only benefits
Flexible subscription and mystery boxes that elevate AOV and customer experience
Loyalty programs with points and rewards that drive repeat customer visits

Popular with stores like yours: Based in United States

Highlights: Use directly in Shopify admin; Works with the latest themes

Languages

English, French, Spanish, German, Chinese (Simplified), Italian, Chinese (Traditional), Dutch, Japanese, Portuguese (Brazil), Danish, Finnish, Norwegian (Bokmål), Czech, Swedish, Polish, Portuguese (Portugal), Korean, and Thai

Works with

Checkout
Customer accounts
Klaviyo
Mailchimp
Fast Bundle
Stripe, Paypal, Authorize
Translate & Adapt
Checkout

Pricing

Free

Up to $300 subscriptions revenue/month
Memberships Management and Perks
Automatic recurring payments
Easy to use customer portal
Subscription bundles and box
Overview and analytics
Option to sell only as subscription
Live chat support

Growth

$19 / month

2.95% + 29¢ per subscription transaction • Start at $9 for the first month with a 3-month money-back guarantee

All benefits in Free plan +
Unlimited Subscriptions revenue
Widget, portal and emails customization
Prepaid subscription
Minimum/Maximum number of billings
4 Widget Templates
Full subscription-contract management
Live chat and email Support

7-day free trial

Subi

$69 / month

1.95% + 19¢ per subscription transaction • Start at $29 for the first month with a 3-month money-back guarantee

All benefits in Growth plan +
Failed Payment Retry (Billing management
Quick Checkout Link + Free shipping
Cancelling management tools
Loyalty programs and rewards
Bulk edits & customer permission control
Tag management and integrations
Priority live chat and email Support

7-day free trial

Subi Plus

$299 / month

0.95% + 9¢ per subscription transaction • Start at $199 for the first month with a 3-month money-back guarantee

All benefits in Subi plan +
Dedicated customer success manager
Advanced analytics dashboard
Priority feature requests
Fast-track priority support
Private Slack channel with the Subi team
Regular 1-on-1 meetings with your CSM
Enterprise-grade 99.998% uptime

7-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (757)

Overall rating

4.9

Counts per rating level

94% of ratings are 5 stars
710
4% of ratings are 4 stars
27
1% of ratings are 3 stars
6
1% of ratings are 2 stars
7
1% of ratings are 1 stars
7

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this app for its robust subscription management features, including efficient recurring billing, product swaps, and trial periods. They appreciate its user-friendly interface, seamless Shopify integration, and customizable payment options. The app is also noted for its reliable performance and exceptional customer support, which is quick to resolve issues.

December 2, 2025

I am happy with the help i have recieved. Dela was great at answering all my questions. Unfortunately, the app is not able to automatically send digital downloads each month for my subscription. But Dela was helpful in suggesting other email automation apps that could tie into the subscription to do this for me.

The Painted Moth

United States

About 2 years using the app

November 12, 2025

Subi is a great tool within Shopify to support recurring payments, offering various payment plans - to your business needs. Our business MOTO LNKS a (motorcycle rental company), uses "Payment Links" heavily to initiate subscriptions with our customers once they have undergone their booking and KYC. There was an issue identified within this feature, whereby Pearl from customer support was quick to respond and resolve. Therefore, if you are on Shopify and want to take subscription style payments. I would 100% recommend Subi.

Only downside, which I only found out later, apart from paying monthly to use Subi, Subi also takes an additional clip of each initiated transaction. Now, that added with Shopifys cost and Shopify Payments transaction cost plus, the Subi monthly cost - can add to big dent to your bottom line...

MOTO LNKS

United Kingdom

Over 1 year using the app

November 27, 2025

META AD USERS BEWARE! IT WILL MESS UP YOUR SALES! Worst app ever. So so so disappointed with the customer service i received. Cost me lots of sales leading up to black friday as their stupid subscription widget does not allow for a sale price to be shown on the product page, so anyone directed to the product page will not be able to see it's even on sale. Stella from customer service was absolutely useless, she removed the pricing altogether so when customers select a subscription, they cannot see the subscription price.

Miriam's Collection

United Kingdom

Over 1 year using the app