NBCU Projects Record Olympic Ad Sales, $1.2B To Date
- by Wayne Friedman , April 9, 2024
With $1.2 billion in TV-video advertising already sold for the Paris Olympics, NBCUniversal is on track to reel in record revenue for the event, with four months to go before it begins.
The previous record of $1.25 billion was set by the 2020 Tokyo Summer Olympics, which was held a …
