MSP profitability top of mind in new Kaseya 365 offering and Partner First Pledge

IT management and security vendor Kaseya is further emphasising partner profitability and flexibility in the launch of its new subscription offering, Kaseya 365 and introducing its Partner First Pledge. 

The new subscription model will provide MSPs with access to manage, secure, back up, and automate all their clients' environments, at a fraction of the price currently required, changing the unit economics for MSPs, leading to a significant increase in their profitability, Kaseya said. 

The Kaseya 365 subscription is inclusive of all the functionality of remote monitoring and management (RMM), antivirus protection, endpoint detection and response (EDR), managed detection and response (MDR), patch management, ransomware rollback and endpoint backup. It also includes 20 core automations to significantly enhance workflow efficiency and reduce errors.

"Kaseya 365 is a monumental game changer - one that is going to flip the industry on its head and power its future," Kaseya CEO Fred Voccola said during its Connect Global event. 

"Everything we've done over the past decade has led us to this moment, and I cannot wait to see our MSPs experience these immense benefits. 

"With Kaseya 365, MSPs powered by Kaseya have a tremendous financial and operational advantage over their peers. Not only are their profits 30-50 per cent higher, but they no longer have to make hard decisions about what technology to include for their customers based on cost."

Kaseya Asia Pacific SVP and general manager Dermot McCann said the new subscription offering was a game changer for MSPs economically as they consolidate the number of vendors.

"Kaseya 365 allows our partners to drive more profitability, but also to deliver more IT security management solutions. Security doesn’t become an optional extra, which is a huge change in the industry because today people choose cyber security as an option and as we know, SMBs are the most highly affected segment for cyber security incidents," he said. 

"We’ve created an opportunity and a shift in the economics of how an MSP can deliver their services to the market." 

Since launching TruPeer a couple of months ago, McCann said it was already witnessing the success of that initiative in the past two months, indicating the average MSP that is part of the framework is producing about 20 to 30 per cent more profitability than MSPs that aren’t. 

Partner First Pledge

The five key initiatives were revealed to help kick off the Partner First Pledge featuring the availability of all Kaseya solutions via one-year and three-year agreements. While the option has always been offered, one-year contracts will now be more in line with multi-year contract pricing to give partners more affordability with the adaptability of shorter-term commitments. 

FLEXSpend has also been extended across the entire Kaseya portfolio. Initially launched for Backup last year to account for the ever-changing needs of backup services that make it difficult for MSPs to make long-term technology decisions. Customers can reallocate their spend from one product to another, regardless of suite, to keep up with the evolving needs of the market.

Catastrophic client loss protection allows customers to modify or amend contracts to accounts, when a significant client loss so they can navigate difficult times.

The price lock guarantee helps protect customers from unpredictable price increases that are common among some other software providers. The guarantee caps any increase in current customers’ product pricing to a maximum of 5 per cent, plus any adjustments necessary for inflation.

Month-to-month contracts for Datto BCDR were also reintroduced where partners can now make a new subscription purchase or renew an existing contract on a month-to-month schedule.

Product Innovation

Additionally, Voccola emphasised during his keynote, that if all the other MSP software providers were pulled together, Kaseya was spending more than double on product innovation, having invested over US$14 billion in the IT Complete platform to date. 

McCann said Kaseya has been building its platform throughout the years with different acquisitions focused on IT security management solutions for MSPs to provide to SMB customers. 

"The challenges that MSPs have been having is convincing small medium businesses to invest in enterprise grade security and solutions," he said. 

During Connect Global, Kaseya also revealed its IT Glue Copilot. 

It leverages AI technologies such as natural language processing, generative AI, machine learning and traditional intelligence algorithms. 

It simplifies the documentation process by automating the creation of related items, offering smart templates and providing intelligent suggestions for relationships based on user preferences and historical data.

Kaseya will be running two local Connect events – one in Melbourne on 16 May and Sydney on 30 May.