Challenge

Telegraaf wanted to beat the CTR of hand-picked articles on their homepage.

SolutIon

They implemented our ‘Recommended for you’ module in two places on their homepage (below the hero banner and further down the page).

FINAL RESULT

They achieved numerous results, including:

CTR increased by 23% as compared to hand-picked articles by editors
Froomle recommendations had a larger diversity in terms of sections compared to hand-picked selection
Froomle recommendations showed 2x more different articles than editors selection, proving that personalization had a larger coverage of the homepage content-catalogue

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