Dawn

Free

A minimalist theme that lets product images take center stage.

by Shopify

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Media-forward product page
Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Advanced customization options

Features

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Promo banners
  • Recommended products

Merchandising

  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Promo banners
  • Recommended products

Merchandising

  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

Reviews

35% positive 265 reviews
Positive reviews 35% 93
Neutral reviews 25% 66
Negative reviews 40% 106

Salinity Swimwear

I really have used this theme to the most of its ability. My buisness has grown a lot and it has done a great job for me overall. I feel only recently after years of using it am i finding some features id really like to have that arent there, like color swatches on the collections pages.

Bulk Fuel

I'd say it's normal good for a free theme. There's a limited amount of free themes on here so given that it def is valid. It doesnt offer a ton of control or anything but i can apprecaite the effort that went into it! It works well for a beginner site no complaints really

Ma boutique

c'est bizarre, une fois le thème téléchargé , ce n'est pas le même thème que sur la démo, il n y a pas la photo fixe , ce thème n'est vraiment pas le même qu'il est démontré ici , dommage

JGLO LASHES

It's okay if you're looking for simplicity. You're limited to a lot of things you can add on the theme. It has been updated a couple of times since I've had this theme, but it seems like they're updating it only to make it worse that way you are tempted to buy a theme off of Shopify.

Designed by Shopify

Version 15.4.1

December 05, 2025

Dawn 15.4.1 introduces improvements for performance monitoring.

Theme documentation

View details

Designer contact details

151 O’Connor St, Ottawa, ON, ON, CA

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