Magnite, FreeWheel Lead CTV Programmatic In N.A. Market Share
- by Karlene Lukovitz @KLmarketdaily, August 17, 2022
Magnite and FreeWheel rank first and second in North American market share among open programmatic connected TV (CTV) advertising suppliers, according to Pixalate’s latest rankings of supply-side platforms (SSPs).
The global rankings estimate SSPs’ market shares for mobile (the Google and Apple app stores) as well as CTV (Roku and …
