Expert Blog Posts
Need expert advice? Check out our blog posts from DemandGen’s roster of marketing operations and technology experts. You’ll find actionable tips and advice on the topics that matter most to marketing professionals in the digital age.
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Understand Marketing’s Impact by Optimizing Adobe Marketo Measure
tools like Adobe Marketo Measure (AMM) help marketers identify which strategies are vital to success and which are less productive. The key to using a tool like AMM means optimizing it to ensure...
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4 Pitfalls to Avoid in Adapting the Agile Process to Project Management
The flexibility of the Agile approach is its greatest strength, but it can also contribute to some of the weaknesses in the framework as well. We cover the most common pitfalls teams encounter...
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18 Simple Strategies to Create Email Marketing Campaigns That Stand Out
Creating effective email marketing campaigns that stand out from the crowd doesn’t have to mean a ton of work or reinventing your strategy. Instead, simple shifts to your emails can help drive...
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Integration is the Future: Why Adobe’s Marketo, Target, and Adobe Experience Manager are Greater Than the Sum of Their Parts
Adobe has been strategic about acquisitions, working to ensure seamless transitions to fill gaps and create a horizontally integrated experience.
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How Project Management Can Help Marketing Minimize Layoffs and Ensure Continuity
Investing in project management can help marketing minimize layoffs across the company and even increase revenue. Therefore, with increasing levels of layoffs, marketing project managers...
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Making the Move to Marketo Practical Advice for a Seamless Migration
You’ve decided to make the move to Marketo. Congratulations on making a great decision on your journey to marketing maturity. While Marketo is built for speed and efficiency—in many cases you can...
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How to Maximize the Value of Agile Methodology in MarTech Project Delivery
In today’s world, the economic outlook isn’t necessarily optimistic. On the other hand, it’s not entirely pessimistic either. Regardless of... The post How to Maximize the Value of Agile...
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How Digital Transformation Helps Marketers Meet Their Goals and Grow
Digital transformation is critical to helping marketers collect, analyze and act on the vast amounts of customer data available about target markets, consumers and customers, increase operational
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5 Best Practices for Switching to a Contacts-Only Approach in Salesforce
For CRM users, duplication is the enemy. Duplicate contact and company data can lead to wasted time, mistakes when engaging... The post 5 Best Practices for Switching to a Contacts-Only Approach...
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3 Tips for Building Work Relationships that Last
In this blog we explore three tips for maintaining strong relationships with partners and clients and how to uncover other areas where you can help each other.
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5 Key Takeaways from “How Optimize Your MarTech Stack to Drive Cost Savings”
On average, a whopping 25.4% of marketing budgets are spent on technology. Conducting a MarTech stack assessment is the prime place to start to drive cost savings.
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User Stories: Keeping End Users at the Center of Agile Development
Within an Agile project, each User Story represents a single goal, with each one entering production based on its priority until they’re all completed. This process continues until the entire...
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Create a Competitive Advantage by Becoming a CX ‘A-Team’
B2B companies are often missing the mark with respect to providing excellent CX consistently, at every stop along the customer’s buying journey. In this blog we explore how B2B players can improve...
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7 Tips To Keep in Mind When Using Content for Lead Generation
If you’re not using content to generate leads, you could be missing out on a huge business opportunity. If you’re new to content marketing, here are seven tips to keep in mind when getting started.
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How to Scale Your Marketing Operations: 3 Essential Strategies
Marketing Operations encompasses the people, processes and technologies that empower an organization’s marketing strategy and activities, and supports the entire marketing department’s efforts...
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Four Best Practices for Accessibility in Email
Making our emails accessible not only helps to comply with laws and regulations, it also allows everyone the ability to see our messages as we intended. Fortunately, there are a few easy practices...
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Most Important Step in the User Acceptance Testing Process — The UAT Conversation
So, what does a UAT process look like? The end goal should be to create a concrete checklist, but the process of making that list involves questions that can lead to a lot of in-depth...
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What Is Engagement Marketing?
Engagement marketing consists of strategies and tactics that help to ensure your customers and prospects are engaged with your brand, and remain consistently engaged over time. It involves making...
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Marketing During a Recession – Counterintuitive and Critical
Businesses are still feeling the pandemic’s impact where it hurts the most – their budgets. And unfortunately, an economic recession... The post Marketing During a Recession – Counterintuitive and...
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The Case for Creating Duplicate Leads in Eloqua and Salesforce
If duplicate leads are known to cause confusion, waste resources and even lose sales, why would anyone ask to make it easier to create them intentionally? As it turns out, there are use cases.
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