Designing Sales And Marketing With Russell Pearson

What’s the key to designing effective sales and marketing systems?

Business strategist Russell Pearson hops on the show today to share his insights on what makes a successful business.

We talk about Russell’s personal business journey, common mistakes startups make, what entrepreneurs should focus on, and heaps of other valuable golden nuggets!

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See you in the episode!

What we discussed in this episode:

Introduction [00:00]
The ‘garden analogy’ for sales and marketing [00:53]
Russell's journey into the world of sales and marketing [04:27]
How tax debt pushed Russell to do business [09:55]
The worst thing that could happen… if your presentation sucked [15:30]
Why taking care of people in your business comes first [16:51]
Top one mistake startups make [19:44]
The key to creating an effective sales and marketing system [23:22]

About Our Guest:

Russell Pearson is an artist, strategist, designer and masterful presenter. He brings an eclectic way of seeing the world to educate and energise business audiences of all sizes.

A voice of reason in a fad-driven marketplace, Russell works directly with business people and their teams, transforming reactive marketing activities into strong proactive marketing departments that drive profits for owners and results for sales teams.

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