Animals have been roaming the earth for millions of years before we were even brought in, during the last couple of centuries we managed to bring many of them to the edge of extinction while wholesome of various species are already extinct and our next generations would be raised up learning about them only through old images and history books.
Those animals aren’t asking for much, they just wanted to be respected, well treated and left alone and that’s about the least thing we can do if we’re to survive the next millennium; we should consider that they’re the ones that bring balance to earth and without them we’ll become the next endangered species on the list.
The idea behind this campaign is to raise awareness about the fatality of mankind and how we effectively create our worst nightmares by promoting the kind of deeds that would result in an unbalanced life force and would endanger us as a human species before anything else.
The design concept is a merge between animals in their habitat executed by crumpled biles of human's good that reflect our very own input and how it affects the world around us.
The copy line of choice emphasis on the one action needed to steer away from a catastrophic future and portrayed from the perspective of those animals to drive an emotional message that's needed to deliver our point of view.
Copywriting: Ahmad E. Adam
Creative, art Direction, and compositing: Nader Saeed
Thank you.
