Speaker:
Professor Ioannis Poulios , Associate Professor, Centre for Heritage Management, Ahmedabad University

Date: 24th April 2021, Saturday. Time: IST 4.00pm to 5.15pm (GMT+5:30)

Abstract:

The Aim of this webinar is to combine the worlds of heritage and business, and discuss a variety of issues regarding this complex yet fascinating relationship.
What is common in terms of management between Manchester United football club in UK, Cerritos Library in US and the Acropolis Museum in Athens?

This webinar is on designing customer ‘experiences’.
‘Experience’, differentiated from ‘service’, is a strong personal, emotional, and memorable connection that a firm develops with its customer, leading to increased customer loyalty.

The Acropolis Museum is used as the main case study, with reference to the advertising clip ‘You in Athens’ (www.youtube.com/watch?v=znn3LmP-7Bw).
Business models and tools that have proven successful even at times of crisis are applied to a wide range of heritage and tourism organizations, both public and private.

About Speaker :

Ioannis Poulios is Associate Professor at the Centre for Heritage Management of Ahmedabad University with a focus on living heritage and business. Ioannis conducted PhD research at University College London (open access: dx.doi.org/10.5334/bak), and attended MBA electives at London Business School. He has collaborated with international organisations ICCROM (Rome) and UNESCO (Venice Office and Bangkok Office) and with private companies. His research has received international recognition and awards. https://ahduni.academia.edu/IoannisPoulios


It will be a great learning for all the students, business professionals, researchers, and Entrepreneurs to have an exposure of current scenario of business and heritage as a merger.


Webinar is followed by Q&A Session at the end of it.