Rewriting the playbook for online sales excellence
The days of manually hacking your way to ad success are no more. Top direct-response advertisers are now leveraging a specific set of automated ad tactics to unlock new phases for growth. We call these tactics the “Power 5” and when used together, they have the ability to transform ad performance and scale across the Facebook Family of Apps.
Auto advanced matching
Accurately attribute conversions and increase your audience size.
The old way
Inaccurate measurement that doesn’t properly attribute the source of a website or app conversion.
The power play
Auto advanced matching improves ad performance by more accurately ascribing where conversions come from. This keeps you informed to make better decisions with your future ad spend.
Simplified account structure
Simplify your ad account setup to improve efficiency.
The old way
Manually creating multiple campaigns and ad sets, causing redundancy.
The power play
By simplifying your account structure, you allow our machine learning to auto test which creative and ad placements drive the best results so that they can optimize for you in real time.
Campaign budget optimization
Maximize campaign results and spend less on underperforming ad sets.
The old way
Manually allocating budgets at the ad set level, making it more difficult to accurately track and optimize account spend.
The power play
Campaign budget optimization helps advertisers improve ROI by automatically distributing spend to top performing ad sets in real time. Simply set a central campaign budget to optimize across ad sets, boosting both cost and time efficiency.
Automatic placements
Deliver the right ad to the right person at the lowest possible cost across all placements.
The old way
Manually building out separate ad sets for each placement.
The power play
With automatic placements, you can reach your audience through all relevant placements using a single ad set. This saves on both time and cost, as Facebook will work to optimize campaigns to deliver a cheaper cost per outcome across placements.
Dynamic ads
Show the right products to people who have expressed interest from your site, app, or elsewhere.
The old way
Manually refreshing creative for your product ads, which may or may not be relevant to your audience.
The power play
With dynamic ads, automatically deliver the right product ad to the right person, based on interest they’ve expressed from your site, app or elsewhere on the internet.
Success with the Power 5
See how top advertisers have used the Power 5 to drive greater marketing and business results.
Benefits of the Power 5
Improved campaign performance
Auto real-time optimization
Simplified measurement and reporting
Faster opportunity to scale
Download our handy one-sheet guide to the Power 5
Power 5: The Webinar
Watch the Power 5 Webinar to learn why machine learning matters, how it benefits your advertising and how you can implement the full scope of the Power 5 to drive growth and efficiency for your business.
Case Studies
Midol
To raise awareness and relevance among young women about an over-the-counter product for period symptoms, Midol ran an Instagram and Facebook video ad campaign, which resulted in a 16-point lift in ad recall.
Web.com
Lowering cost per click with video ads across the entire family of Facebook platforms and placements
To learn how direct-response advertisers are finding growth opportunities on Facebook, visit our Build to Break Hub
