Digital Media Kit
Marijn van Reeuwijk
Digital Sales Executive +31 6 38 74 35 63 Marijn.vanReeuwijk@informa.com
Bruno Augusto
Digital Account Executive +31 (0) 6 38 84 07 44 Bruno.augusto@informa.com
The world’s leading platform for food ingredients professionals Food ingredients Global is the world’s leading network bringing together professionals in the global food and beverage industry through live events and digital platforms including: • Fi Global Insights – our content platform where we bring the latest trends and developments in the food industry - helping our customers stay on top of the latest changes in the market • Ingredients Network – our online platform for sourcing products and services in the food, health and natural ingredients industry Our content platforms provide unparalleled insight into the food industry. They also offer a unique opportunity to help brands reach the people that matter in the food and beverage industry, all year round, through high-quality and engaging digital solutions.
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High-quality database Are you looking for global reach within the F&B industry, to build – and strengthen – your connections and grow your business? Fi Global is the perfect partner. Our extensive, worldwide network of food and beverage professionals gives us the unique opportunity to offer a wide range of digital solutions that help position your company as a thought leader, showcase your products and generate valuable leads. All solutions are fully GDPR compliant, offering you a highly targeted communications channel that you can rely on.
TRUSTED BY THE INDUSTRY Our digital solutions are trusted by brands such as:
TOP 5 COMPANY PRIMARY BUSINESS ACTIVITY*
21%
Distributor
18%
Manufacturer: Finished Food products
18%
Manufacturer: Ingredients & Additives
21%
18%
Import / Export
Manufacturer: Food / beverage finished products
#4
#5
TOP 5 PRODUCT CATEGORY INTEREST*
#1
Proteins
#2
Fruit & Vegetables Products
#3
Stabilizers & Thickeners, Binders & Texturizers
Flavours & Spices
Cocoa & Chocolate * Based on 2019 numbers
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Digital marketing solutions Leveraging our industry connections and content expertise we build trust and loyalty in the brands that work with us. We deliver results through:
BRAND AWARENESS CAMPAIGNS
LEAD GENERATION CAMPAIGNS
Build brand and product awareness to increase traffic, nurture potential customers, improve lead quality, drive additional sales and upsell your products and services.
Target your desired customers through high-quality, engaging content and generate qualified, GDPR compliant sales leads from sponsoring webinars, in-depth trend reports and more.
THOUGHT LEADERSHIP CAMPAIGNS
EVENT PROMOTION
We can help produce and distribute content to position your company as a thought leader in the global food industry. Our expert team is here to develop custom content for you.
Make the most of your investment in live events by driving brand-awareness and traffic through digital channels.
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LEAD GENERATION
Premium Supplier Profile Generate leads and increase brand awareness year-round through Ingredients Network with the Premium Profile. A Premium Profile brings an average of 66% more leads* and generates on average 24x more profile traffic*. YOUR COMPANY WILL ALSO BENEFIT FROM: Top of relevant search results Your products will be listed at the top of every relevant search result on Ingredients Network Featured Companies – Ingredients network Your company will be highlighted as a Featured Company on the homepage of Ingredients Network Featured Companies – exhibitor list Your company will feature at the top of the exhibitor list for the events you are exhibiting at and your logo will rotate above the list Featured content All the content you post on your profile, such as news and articles, will be featured on the homepage of Ingredients Network
AVERAGE
30,000
UNIQUE VISITORS EVERY MONTH**
AVERAGE
90,000 PAGEVIEWS EVERY MONTH**
Top selected product Your products will be featured and rotating among the Top Selected Product on the homepage of Ingredients Network Non-exhibitor
€ 3,000
Exhibitor
€ 1,850 * Compared to a Complete profile ** Based on 2019 numbers
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BRAND AWARENESS
Online display ads
Display advertising builds brand and product awareness. Positioned alongside articles on Fi Global Insights and Ingredients Network.
TOP LEADERBOARD BANNER (728 X 90) Highly visible units at the top of the page.
€ 500 /week
€ 1,500 /week
BOTTOM LEADERBOARD BANNER (728 X 90) Leaderboard banner unit at the bottom of the page.
N/A
€ 750
€ 500
€ 750
/week
/week
€ 750
N/A
€ 1,000
€ 2,000
/week
MPU BANNER (300×250) Rectangular unit positioned in the side bar.
FLOOR AD (1200X90) Fixed, adhesion ad unit that sits at the bottom of the page, remaining in the user’s view as they scroll.
/week
HOMEPAGE TAKEOVER Multiple ad units displayed on the homepage for a week
/week
/week
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BRAND AWARENESS
Email newsletter advertising SPONSORED ARTICLE Sponsored article by the client in the weekly Ingredients Network newsletter, with over 90,000 subscribers. The article is posted online and linked to your website or company profile. It is then published in the newsletter.
€ 1,950 / article
DISPLAY AD Display ad in the weekly Ingredients Network newsletter, with over 90,000 subscribers. The banner is featured at the top or at the middle of the newsletter and linked to your content. Top of newsletter
€ 1,000
Middle of newsletter
€ 500
Reach 90,000+ Food Industry professionals weekly
17% average open rate*
On average the most clicked articles in the newsletter *
10% average click-through rate* * Based on 2019 numbers
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LEAD GENERATION
Retargeting from the Ingredients Network website Retargeting uses ‘cookies’ to track visitors of one site and reach them with ads on other sites. Your digital ads are served to prospects as they visit other internet websites and social media sites. Your ad links back to your designated landing page, and you gain access to the prospect’s contact information when they submit your request for information form.
HOW IT WORKS
AD
STEP 1
STEP 2
STEP 3
An internet user visits our website
The user exits the website
Your ad will be displayed on other websites the user visits
50,000 Impressions
€ 3,500 8
THOUGHT LEADERSHIP
Ad or Interview in editorial report or eMag (Co-branded) Expert report or eMagazine written by Fi Content Editors focused on promoting thought leadership and insights on a specific topic.
GENERAL SPONSORSHIP BENEFITS: ✔ Front cover co-branded with your logo and Fi Global Insights to maximize industry authority ✔ Promoted in email campaign to highly engaged Fi Global database ✔ Hosted with an introduction and your company logo on Fi Global Insights for 12 months. ✔ Featured on the highly engaged Fi Global LinkedIn group (22,000 members)
SPONSORSHIP PACKAGE A: ✔ Place a creative advert (A5 Horizontal) in the sponsor section and link it to your own website.
2021 TOPICS PLEASE CONTACT US AND ASK FOR OUR 2021 EDITORIAL CALENDAR
SPONSORSHIP PACKAGE B: ✔ Provide your perspective in an interview, written by one of our Fi Editors, including branding, and link it to your website.
Package A
€ 2,500
Package B
€ 3,500 9
LEAD GENERATION
Custom Webinar Educate the Food ingredients audience around a specific topic of your choosing and generate leads through the marketing campaign. The webinar is a fully managed solution with moderator, marketing campaign and full production.
PACKAGE INCLUDES: ✔ 45-60 min interactive webinar session, including polls, surveys and live Q&A ✔ Hosting with an introduction to the webinar on our site for 12 months. A link to the webinar will be made available for your own marketing channels. ✔ Dedicated program manager handles all coordination, logistics, speaker training and production ✔ Flexible approach to content development: develop your own program or work with our team of topic experts. ✔ Dedicated marketing campaign to drive targeted audience through email invites, newsletters, and social media ✔ Detailed analytics included in post-event lead reporting.
PRODUCTION TIME
8 WEEKS
€ 12,000 * Based on 2019 results
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LEAD GENERATION
Custom Report Fi Global Insights reports align your brand with a hot topic to position yourself as an industry expert. These are powerful industry resources and are a primary source of lead generation across our network.
PACKAGE INCLUDES: ✔ Front cover co-branded with your logo and Fi Global Insights to maximize industry authority
✔ Content is organized and designed with our team to ensure a high quality end product.
✔ Sponsored introduction, with Fi-led market research content, supporting the topic
✔ Dedicated email campaign to promote the report.
✔ Dedicated program management, writer, and editor aligned with topic.
✔ Highly qualified and engaged leads who download the report; delivered post marketing campaign.
✔ Insights section option: add in your perspective
✔ The report will be hosted on our website for 12 months.
PRODUCTION TIME
8–12 WEEKS
€ 8,000
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THOUGHT LEADERSHIP
Custom Content Production Promote your industry expertise, product announcements, or subject matter perspective within our trusted editorial environment. Our Fi Editors can help you produce various content assets on a topic of your choice: - Custom articles, interviews or whitepapers - Custom Short Video (max. 3 minutes)
BENEFITS INCLUDE: ✔ ‘Sponsored Content’ sits amongst our editorial content on Fi Global Insights via Native Ad units to align with our brand voice. ✔ Promoted across our site to engaged visitors for maximum visibility. ✔ 1 email newsletter promotion to 90,000 subscribers, and promoted on Fi Global Linkedin group of 22,000 members. ✔ Written by a Fi Global Editor
Reach 100,000+ Food Industry professionals weekly
PRODUCTION TIME
4 WEEKS
17% average open rate*
On average the most clicked articles in the newsletter *
Custom article
All other items starting from
€ 2,400
€ 2,500** * Based on 2019 numbers **Can be tailored to customer content requirements.
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THOUGHT LEADERSHIP
Custom Interactive Infographic Bring your insights and research to life with visual infographics that tell your story in an engaging way.
Infographics are useful tool to communicate complex science and trend data in an easy-todigest, visually appealing and memorable summary for your customers. Click the image for an example
BENEFITS INCLUDE: ✔ Content planning/development alongside our subject matter experts. ✔ Creative development resulting in an imagebased content asset. ✔ The final infographic is hosted on Fi Global Insights as Sponsored Content. ✔ Promoted in 1 newsletter to 90,000 subscribers and our social media channels ✔ Dedicated program management to support execution, manage content and creative development milestones, and provide reporting insights and analytics once launched.
DID YOU KNOW?
HUMANS PROCESS IMAGES 60,000 TIMES FASTER THAN TEXT
10% average click-through rate* PRODUCTION TIME
4 WEEKS
17% average open rate*
Starting from
€ 2,500** * Based on 2019 numbers **Can be tailored to customer content requirements.
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THOUGHT LEADERSHIP
Custom Content Promotion Client dedicated landing page on Fi Global Insights featuring your articles, white papers, videos or infographics.
BENEFITS INCLUDE: ✔ Custom-made for lead-gen or brand awareness. ✔ Links to your website to drive traffic. ✔ Marketing campaign to 2,500 contacts. ✔ 2x Custom Article or Interview.
€ 7,000 14
Want to learn more? Get in contact with us and we will be happy to explain more and help you choose the right products for your company.
CONTACT US Bruno Augusto
Digital Account Executive +31 (0) 6 38 84 07 44 Bruno.augusto@informa.com
Marijn van Reeuwijk
Digital Sales Executive +31 6 38 74 35 63 Marijn.vanReeuwijk@informa.com