India Advertising Market: Industry Overview (Scope, Trends, Size, Growth, Demand), Segmentation (By Advertising Types, By End-Use Industries)

Market Outlook

India is a growing economy, providing huge opportunities for the growth of various industries. Though the global media and entertainment industry is showing slow growth rate in 2017, India is expected to be one the opportunistic market to show rising trends against the global trend. The advertising industry is one of the most important sectors of the media and entertainment industry. Indian government provides remarkable support to the advertising industry. India is the 2^nd fastest growing advertising market in Asia, with an expected contribution to GDP in 2018 to reach 0.45%. Advertising expenditure is growing in India and in 2018 it is expected to grow by 12.5%. Internet advertising revenue share in the total advertising revenue has grown from 8% in 2013 to 14% in 2017, expected to reach USD 1.5 billion by 2018. The improving market sentiments, RBI policies and the opening of newly licensed banks in India is giving ample space for advertising expenditure in the financial sector. Further, ‘Digital India’ policy by the government is expected to outperform in coming years with the support of Google and thus drive the growth of the advertising industry. Goldstein Research analyst forecast that the India Advertising Industry is set to reach USD 54.39 billion by 2024 growing at a CAGR of 26.30% over the forecast period (2017-2025).

India Advertising Industry Segmentation

By Advertising Types

• Print Advertising
• Television Advertising
• Radio Advertising
• Online Advertising
• Outdoor Advertising

Print advertising accounted for the largest market share of nearly 41.2% in 2017, followed by television advertising (38.2%), Online advertising (11%) and rest outdoor, radio and cinema advertising makes up 10%.

By End-Use Industries

• Consumer Goods Industry
• E-Commerce Industry
• Automotive Industry
• Telecommunication Industry
• Banking Industry
• Others

Covered In This India Advertising Industry Report          

The report covers the present ground scenario and the future growth prospects of the advertising industry for 2017-2025 along with the market players’ analysis. We calculated the market size and revenue share on the basis of revenue generated from major players in the India region.

India Advertising Market Analysis 2017-2025, has been prepared based on an in-depth market analysis from market experts. The report covers the competitive landscape and current position of major players in the India advertising industry space. The report also includes Porter's five force model, SWOT analysis, company profiling, business strategies of market players and their business models. “India Advertising Industry Report” also recognizes value chain analysis to understand the cost differentiation, pricing models to provide a competitive advantage to the existing and new entry players.

Key Players Included in the Report

•  Google AdWords
•  GroupM
•  IPG Mediabrands
•  Dentsu Aegis Network
•  AdColony
•  AppLovin
•  Twitter
•  IronSource
•  Vungle
•  InMobi
•  Chartboost
•   Applift
•  AdAction Interactive, etc.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the farm market. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this India Advertising Industry Report

• What is the total market size by 2025 and what would be the expected growth rate of the market?

• What is the total revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?

• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry-level players?
• What are the recent developments and business strategy of the key players?

Reasons to buy this market study

• Facilitate decision-making based on strong historic and forecast data for the industry
• Develop strategies based on the latest regulatory framework
• Position yourself to gain the maximum advantage of the industry’s growth potential
• Identify key partners and business development avenues across the globe
• Respond to your competitors’ business structure, strategy, and prospects