Wavemaker UK’s Post

What does healthy and unhealthy growth look like? 🤔 Our brilliant COO Katie Lee recently joined Robin Bonn, Founder of Co:definery for episode seven of 'The Immortal Life of Agencies', a podcast that celebrates visionaries and change-makers who are actively future-proofing our industry. In this episode, Katie and Robin discuss how to create healthy growth including the confusion of growth and strategy, what matters in maintaining client relationships, ways to regain your new business mojo and much more. Listen to the full episode here 👉 https://lnkd.in/edBM4HQA

What a week 🧡 To coincide with Mental Health Awareness Week, our first 'Provocation Week' of the year focused on mental health and wellbeing. Each day, we bought our Wavemakers together to learn, enjoy and try new things, and spend time as teams.   A huge thanks to all our amazing presenters Emma Foster, Lissa Leader, Nutrileader Ltd., simon daglish and Dr Hazel Harrison, for their inspirational sessions, and to Lenka Powell, Vox Media and our friends at GroupM Nexus for peppering the week with some relaxation and fun! Check out the highlights from the week below 👇

💪 The power of marketing excellence The Marketing Society Awards shortlists are out, and we’re thrilled to see four of our impactful campaigns for Transport for London recognised for demonstrating clear evidence of marketing’s effectiveness. These awards celebrate brands and agencies driving growth and ROI through marketing, and spotlight marketing stories that can inspire us all. 🧡 🏆 Brand Communication (Large - £15m Plus) - The power of proof: How elevating improvements breathed new life into the world's best-known public transport brand. VCCP, Wavemaker 🏆 Best Experimental & Content Creation - TfL Spark New Trips: Encouraging Londoners to swap their sofa for the Circle Line or the Superloop. 🏆 Creative use of Media - Elizabeth line Terminal 5: The World’s Smallest Global Advertising Campaign 🏆 Effective use of Data and Insight: How TfL harnessed the power of ‘Double Empathy’ to get drivers thinking differently about their speed. VCCP, Wavemaker ...and a special mention goes to our clients Merlin Entertainments' Alton Towers Resort and Keep Britain Tidy who are also finalists. Congratulations all, we look forward to celebrating on 10th July 🥂 https://lnkd.in/ePYnr849

Insights from BrightonSEO 🔎 We were delighted to have some of our Wavemaker experts up on stage at brightonSEO this year positively provoking the audience alongside some the industry’s best 🟠 A huge shoutout to our Head of Organic Performance, Richard George, who delivered a fantastic talk on the top techniques to develop a killer SEO content strategy, and how brands can create unique content for search engines amidst the rapidly growing demand for AI-generated content; and to our Chief Data and Technology Officer, Irin Rahman, who joined a provocative panel exploring AI, its ethics, and implications for the industry. Didn't make the conference? Our brilliant organic performance specialists, Richard George, Liam Chappells and Matthew Duffin captured some of their key takeaways for brands and marketers. Head to our website now to read 👇 https://lnkd.in/ejmYMhNT

🎤 Join us in Brighton! We’re very excited to be a headline sponsor for this year's Campaign UK’s Media360 event alongside GroupM, EssenceMediacom and Mindshare. Our Wavemakers will be taking to the stage to positively provoke the audience and provide some fresh insight around some of the key themes and topics affecting the industry: 🟠First up will be Katie Lee, Chief Operating Officer on a panel with Kate Narbrough, Brand Director Nomad Foods, Alice Tendler, Director of Marketing and Brand, Ovo, and Anna Legros, Strategy Director, Ogilvy discussing how the relationship with media and creative agencies evolved, and how to encourage better collaboration. 🟠Then, our Managing Director, Audience Intelligence and Marketing Science, Dominic Charles and Satin Reid, Chief Operating Officer at EssenceMediacom will discuss how brands can unleash the potential in data to drive growth and effectiveness across all aspects of advertising through geography. If you’re attending the conference, be sure to join their sessions. Check out the agenda below 👇 https://lnkd.in/eHw3V3Gr