Mydas | Branding, Marketing Collateral & Website

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MYDAS

Mydas vision is to be a market leader of Over-The-Counter (OTC) trading of fiat to cryptocurrencies and a pioneer in digital assets. They provide institutions and high net worth individuals access to opportunities in digital assets. Their target audience are relatively young upper-middle class to wealthy Asians from the ages of 30 to 50. Their founders come from backgrounds in hedge funds, FX and futures trading, venture capital, and financial tech. They’re dedicated to delivering exceptional bespoke services, relationship management, fast and efficient settlements, and 24 ⁄ 7 access to a wide range of mainstream and small to mid cap digital assets.
Their office is based in Taipei and their headquarters is based in Singapore for PR, marketing, and fundraising purposes.

OBJECTIVES

Their focus is on the institutions and high net worth of Asia, primarily Chinese and Southeast Asian clients. They are solely concentrated on Business-to-Business (B2B) sales and business development, specifically, cryptocurrency exchanges, private bankers, wealth managers, and crypto assets. Their business model is to connect and empower our counterparties and business partners, to expand our channels and be the all-around solutions provider for your global liquidity needs.

DESIRED RESULT & VISION:

We would like our brand to be perceived by our clients, counterparties and peers to be High-End, Secure, Convenient, Prestigious, and Efficient.

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PROJECT SCOPE

- Brand Strategy
- Branding
- Marketing Collateral
- Website Design

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ART DIRECTOR
- Moeez Ahmed

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GRAPHIC DESIGNER
- Moeez Ahmed

Mydas | Logo construction

Fiat to Cryptocurrencies | Logo Construction

Mydas | Marketing Collateral

Mydas | Company profile design

We want our brand to be synonymous with prestige and peace of mind, so much that, the end clients would be more than willing to pay the premium for the association and service of our brand, similar to how the AMEX Centurion card and Platinum card are perceived. We will be doing almost no marketing, only direct sales and business development, which is very similar to how Costco and AMEX Centurion are set up.