Personalization Pulse Check 2023

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    Get a quick recap of Personalization Pulse Check 2021

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    Discover what delights and frustrates your customers

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    Understand their personalization preferences and expectations

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    Learn how to communicate on their preferred channels and frequency

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    Find out how you can maintain a balance between personalization and privacy

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    Unlock strategies to embed personalization in your growth engine

Get access to personalization trends and strategies for your region.

Regional Reports

Check out the Personalization Pulse Check 2023 Report for your Region:

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Europe

Personalisation Pulse Check 2023 | Europe

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North America

Personalization Pulse Check 2023 | North America

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Latin America

Personalization Pulse Check 2023 | Latin America

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India

Personalization Pulse Check 2023 | India

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Middle East

Personalization Pulse Check 2023 | Middle East

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South East Asia

Personalization Pulse Check 2023 | South East Asia

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Key Findings

Below are some of the emerging personalization trends across the globe, from this year’s Personalization Pulse Check report.

Trend 1: Consumers primarily want brand communication that is personalized based on their purchase history or known interests.

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Trend 2: Most consumers prefer to receive communication from brands at least once a week.

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Trend 3: The top three channels most consumers prefer to engage with a brand on are website, social media, and mobile apps.

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Understand region-wise consumer sentiment around personalization and discover strategies to increase customer lifetime value.

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Incorporating Personalization Strategies in Your Growth Engine:

Create highly customized experiences that cater to the unique preferences and needs of your customers.

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Unlock the 2023 personalization trends and strategies to successfully engage customers in your region.

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Frequently Asked Questions

What do you mean by personalization?

Personalization is the process of customizing your marketing communications and customer experience across all touchpoints in the customer journey. It involves leveraging customer insights to understand the unique preferences and expectations of your customers and then tailoring the customer journey based on this information.

What are the benefits of personalization?

Personalization makes your brand and its offering more relevant and appealing to your customers. Personalization efforts make your customers feel valued and improve customer satisfaction. In the long term, it helps in driving retention and increasing the customer lifetime value.

What are the different types of personalization?

Personalization can be done in multiple ways. For example on the basis of the customer’s name, shopping behavior, previous searches, purchase history, known interests and preferences, location, and more. For executing personalization efforts successfully, having customer data is the key. Based on this information you can determine customer expectations in terms of how many times you should communicate with your customer, when is the best day and time to send them brand communication, which channels should be used, and so on. Accordingly, you can create a personalized experience by sending them personalized content, product recommendations, discounts, and more.

What does the Personalization Pulse Check 2023: Europe cover?

The Personalization Pulse Check Report 2023 for Europe helps brands understand the  sentiment of European customers around personalization and how to provide them a hyper-personalized, omnichannel, and seamless customer experience. It covers the findings of a recent survey run by MoEngage on 1,000 European B2C customers to understand customer expectations, engagement preferences, personalization needs, and what European consumers consider as personal vs what comes across as ‘too’ personal, so that brands can learn how to maintain a balance between privacy and personalization.

What does the Personalization Pulse Check 2023: North America cover?

The Personalization Pulse Check Report 2023 for North America helps brands understand the sentiment of American and Canadian customers around personalization. It covers the insights from a recent survey run by MoEngage on 2,000 North American customers to identify customer expectations from brand communication, top frustrations, engagement patterns, and so on. The report also covers actionable strategies on setting up a successful growth engine with the help of personalization.

What does the Personalization Pulse Check 2023: Latin America cover?

The Personalization Pulse Check Report 2023 for Latin America provides you access to the latest personalization trends and strategies for Latin America. This report includes the results of a survey of 1,000 Brazilian and Mexican consumers to help brands decode consumer expectations from personalization, in order to provide them a curated experience.

This report also covers answers to all your pressing questions around Latin American consumers, such as what delights them, what frustrates them, how personal they want you to be, where they would like to receive communication from you, and so on.