Making top-notch animated creatives with no special skills

Making top-notch animated creatives with no special skills

@webvorkaffiliate

Hi everyone! Perhaps, a lot of you make your creatives on your own. There’s a whole range of publishers convinced that creatives can and should be made by themselves without asking any design agencies for help. Well, if you make your creative yourself, then you’re the only one who has access to it, and your creative can be made to suit one particular campaign. And this type of creative will have much better conversions than those that are not connected to your campaign’s landing and pre-landing pages.

We aren’t going to agree or argue with anything – so many men, so many minds. But today we’re going to tell you how you can make a really awesome animated creative without using Adobe After Effects and, what’s even more important, without any special knowledge in this field.

Ask yourself, would you like your creative to have a character that can move, squat, stand up, and so on? Would you like to add a door into your creative, and to make that door open, and make a car that moves? Furthermore, all of those elements will be depicted neatly, literally pixel by pixel.

If you add a little bit of fantasy, then your creative will draw attention and have nice conversion rates. There’s only one question left, how can we do this?

Now, the Animaker service comes in handy. This service is particularly made for single-handedly creating animations, without any complex actions required. The service is easier to learn than the majority of other animation programs.

However, note that this miracle cannot be free. The service is paid. If you don’t pay for it then your creative will have its watermark and the service’s feature set will be limited. We will demonstrate to you the paid version and what we’ve created in a short span of time. It's yours to choose whether or not you want or don’t want to buy it and use it. Let’s go!

Let’s start making our creative. For this example, it will be a simple one so that you can understand what features and possibilities this platform has.

Open the website https://www.animaker.ru/.

Click “Create a video”.

Then, you get redirected onto a page with the video constructor itself. Next, pick the format you’ll work with and continue.

We have a free version, so our video will have a watermark. But the paid version isn’t very expensive, so if your creatives turn out nice, your investment in this service will pay off pretty fast.

Now, you need to visualize (and even put on paper) your plot that the video will follow.

In our case, the situation is simple. A guy’s knees hurt – he types something into a computer – a car is moving – it comes to him, the guy picks up the goods – then he rubs it in – and jumps without any pain. This is a very trivial plot, but we’re just doing it for this example.

This will be put into 6 parts so that it’s easier to understand.

1st part – knee pain.

From the start, we need to create a background and pick a character.

Now, to visualize our message clearly, we need to give the guy an emotion. This is done in the right column when you click on your character. Our man will be unhappy.

Now, find something like a star to symbolize pain and change its color to red. The 1st part is done.

In the right column where we were choosing emotions, click on a closing sign. This will get you a scene menu. Add a new one.

2nd part – character ordering your offer (just sitting by his computer).

Add a background, either the same one or a new one. This scene will have two points. First – the guy pointing to a lamp, he’s got an idea. Then – he’s sitting by his PC and clicks on its buttons.

3rd part – a moving car.

The car’s just moving along the road. You can put your offer’s name on it as if this car only delivers your advertised product.

4th part – product purchasing.

Now, there are two guys in the frame. One of them buys the product, the other one gives it to him. Very simple. We’ve just made this product look like it’s in a box, but more skilled people can put an offer image to the box. This would probably look better.

5th part – using.

Now, make the ointment put itself onto the knee, this will be clearer. It’s easy to do, just create its motion path, make it smooth. Also, it would be nice to bring your offer picture in this frame.

6th part – emotion.

Here, our character is jumping out of happiness because his pain is gone. To make the picture prettier, add the sea.

That’s it, our creative is done! To make it more informative, add captions to make the plot clearer.

Video

Conclusion

Now you know how you can make an awesome creative without any special knowledge, just by using a specialized program. You must admit that this creative looks much better than a lot of those pics others use. As we've already mentioned earlier, if you employ your imagination, you can achieve a nice conversion. And that was Webvork, may your ad campaigns bring you that profit!

Made by Webvork










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