Responsibilities :
• Provides source data for product line communications by defining product marketing communication objectives.
• Assesses market competition by comparing the company's product to competitors' products.
• Translate brand elements into plans and go-to-market strategies
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Deploy successful marketing campaigns and implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Requirements :
• Proven working experience in Brand or Marketing Management with good knowledge in fashion retail industry.
• Has a commercial mindset.
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field
• Good English communication skills