Sales channels
You can use Shopify to sell your products across various online sales channels and reach a broad range of customers. By connecting sales channels to your store, you can manage your products, orders, and more from your Shopify admin.
Adding sales channels lets you meet shoppers where they're already browsing, including the following channel types:
- Use social commerce channels to sell directly on platforms such as Facebook, Instagram, and TikTok.
- List your products for sale on Google, and on online marketplaces such as Amazon and Temu.
- Sell through Shop and build a curated product experience for your loyal shoppers, and through Shopify agentic storefronts to meet customers searching for products in AI channels.
You can use a single sales channel or several different channels. To add or remove sales channels, refer to Managing sales channels.
Other sales channels are available from third-party developers in the Shopify App Store. If you need help with a third-party sales channel, then contact the app developer directly.