Eating fish is good for us, and we Brits do love our fish and chips!
However, you enjoy your chips, doused in salt and vinegar, smothered with mushy peas or dipped in tartar sauce, it's now more important than ever that they are served with a side of sustainable fish.
“Initially, MSC seemed daunting for a business of our size. But once we started the process I was surprised at how straight forward it was. Very quickly we moved more and more species to being MSC certified.”
Josette Foster, @Weson Grove Fish and Chips, Chester.
Hero focus
Ever wondered what life is like as a fish and chip shop committed to sustainability? Certified businesses across the UK work extremely hard to ensure sustainable, delicious fish and chips ends up on your plate. 11 regional heroes from the UK and Ireland have come together to share their story, of what it means to ensure we can all enjoy fish and chips for future generations.
By using the blue MSC label on their menus, it means that we can have an easy choice to also play a part in protecting the future of our oceans and fish stocks. All while enjoying seafood, not avoiding it. Without fish, there is no fish and chips, so find out what it takes to ensure healthy oceans for future generations.
Click the image below of some delicious fried fish to see what life is like in a certified fish and chop shop, through the lens of our Regional Heroes!
Meet the UK and Ireland chippy Regional Heroes!
From Yorkshire to Cornwall, they all have a story to tell.
Where is your nearest Regional Hero?
Map of the UK and Ireland with pointers at each Regional Hero fish and chip shop
Find out more
What is sustainable fishing?
Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.
Real life stories
The best way to understand the impact of the MSC program is through those involved. Read about the passionate people taking care of our oceans.
Sustainable fish recipes
Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.