Custom Pricing: Wholesale B2B
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One Store. Infinite Pricing Possibilities! Wholesale, B2B, VIP, Member, Quantity breaks, and more.
Stop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing. Design any pricing strategy your business needs—including quantity breaks and tiered pricing for specific groups or every shopper.
- Wholesale & B2B: Offer fixed prices, % or $ off for your wholesale partners.
- VIP Rewards: Auto-tag shoppers by spend or country to unlock exclusive tiers.
- Volume Discounts: Drive larger carts with tiered pricing for everyone or groups.
- Total Control: Set prices storewide or drill down to collections and variants.
Languages
English
Works with
- Checkout
- Shopify POS
- Bold Discounts
- Bold Memberships
- Bold Loyalties
- Bold Multi-Currency
- Bold Bundles
Categories
Pricing
Essential
$29 / month
Great for simple VIP pricing or quantity breaks.
Features
- Pricing for 1 customer group
- Storewide or product/variant discounting
- Unlimited quantity breaks
- Customized quantity breaks display grid
- Charge tax controls (yes/no)
- Manually tag customers
14-day free trial
Standard
$69 / month
Ideal for multiple wholesale price levels.
Features
- All Essential plan features PLUS:
- Pricing for up to 10 customer groups
- Auto-tag by country or purchase history
- Auto-email (auto-tag notification)
14-day free trial
Complete
$129 / month
Built for advanced wholesale / VIP programs.
Features
- All Standard plan features PLUS:
- Pricing for unlimited customer groups
- Advanced detailed pricing rules
- Bulk CSV price import/export
- Shopify POS integration
- Premier support
- Expert setup
- SLA (Service Level Agreement)
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (533)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants appreciate this app for its ability to manage complex wholesale and B2B pricing structures, offering customizable options like item-specific prices and various discount models. It streamlines invoicing and payments, enhancing operational efficiency and customer experience with personalized pricing. Features like quantity breaks and membership pricing are also highlighted. The support team is praised for their responsiveness, especially during migrations and updates, though some wish for longer support hours.
Bold Custom Pricing has been a great way for us to provide a dynamic, functional wholesale channel for our B2B customers on Shopify without having to invest in Shopify Plus as we are still growing to a level that justifies that level of investment. It's easy to use, affordable and the support team has been great.
Shout out to Chintak for helping me unlock some extra functionality and troubleshoot a few issues we were having. Highly recommend!
Update Feb 12 2026: While trying to remove the traces their support folks messed up our order numbers sequence, we are reporting this to Shopify app support.
The Bold Custom Pricing app is in serious need of a revamp some features don't work and whole store slows down. To ensure better performance and reliability it really should be aiming for the 'Built for Shopify' badge. We eventually uninstalled the app with the assistance of Bold's support team, but unfortunately, it still left traces of code behind on our store. A cleaner, more complete uninstall process is essential.
Total disaster. It fails constantly and has ended up costing us far more money due to incorrect pricing, on top of the app’s own cost. Absolutely not worth it.
Support
App support provided by BOLD.
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