The impact of the current epidemic has traveled down the roots of our daily lives and businesses alike and it seems the situation is here to stay for a while now. Like all sectors of businesses, the packaging industry is also being constantly influenced by the turn of events that are unfolding ahead. Ever since the confinement of the customers in their homes, the rise of e-commerce and online shopping of even the bare necessities, from groceries to clothing, have spiked ever since the threats of contamination. Product packaging has been brought to light more than ever during these trying times. Customers are more careful than before about what they bring into their house and which places have their products been through, before reaching them.
Here are a few ways that the product packaging trends are being shaped by the current pandemic and how businesses can make sure they are not left behind the competitors:
Running to the store and having a quick groceries adventure is not an option anymore and does not seem to be returning in a long time. Customers have shifted to online platforms for their needs due to the risks that come with going out to the stores.
Current data shows a significant spike in the trend of online shopping which directs companies towards the better packaging of their products so they can survive the continuous journey to reach their customers. Experts are advising companies to focus on their sturdy and quality packaging more since online shopping is increasing and the packages go through more travel destinations to reach their buyers.
The fact that people are quarantining and disinfecting the packaging that they receive tells the story of how concerned customers are about the health and safety measures of product packaging. This questioning of packaging safety might have reduced, with the CDC’s assurance that no contamination cases have been reported through interaction with contaminated surfaces, but they aren’t completely out of the picture yet.
This case brings out the need for packaging measures that are most suitable for the physical as well as the psychological health of customers. To prioritize the physical health of your customers through packaging, you will need to make sure your products are sealed and safe from any outside contaminants. Another way of safeguarding customer health is to choose among the packaging materials that are the least suitable for the survival of pathogens. Through considerate and calming packaging designs, it is crucial to create a sense of calm and ease for the customers instead of panic; this helps reduce the psychological impacts of the current situation stress.
As the fear of the COVID-19 continues to linger in the atmosphere, so do the concerns over the environmental issues. However, the lockdown has brought about a noticeable decline in the carbon emission and greenhouse effect through online orders, but the use of plastic packaging has also skyrocketed due to the takeout food industry. Due to the economic crisis in the light of the pandemic, customers are looking at more affordable options whenever presented the choice. Due to the difference in the affordability of edibles with and without eco-friendly packaging, customers choose their own economy than the wellbeing of the environment.
Coming up with solutions to the customers’ problems is one of the ways businesses can hope to survive in the competitive marketplace. Keeping the prices in sync with the products may seem difficult under such circumstances but they are guaranteed to help in the long run and obtaining customer trust.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
