Advertisers Value Addressable TV... But Lack Consensus On Defining It
- by Karlene Lukovitz @KLmarketdaily, October 6, 2021
Although nearly a third of advertisers consider addressable TV to be a “must-buy,” there’s no real consensus about how to define it.
So finds a survey of 200 U.S. video advertisers conducted in June for WarnerMedia Ad Sales and DirecTV by Advertiser Perceptions. The survey built on research on …
