AI is helping companies gain new insights from the world’s largest focus group- Social Networks
Social networks empower companies with a unique opportunity to gauge the public perception of different people and ideas. This includes vital access to the consumers’ feelings over specific brands and products, and the reactions they give to uncover intelligent insights. The power of AI is huge over the social media channelizing the fast, automated, accurate social analytics that extracts meaningful insights from all the chatter gone aloud.
AI and Social Sentiment Analysis
One of the ways Artificial Intelligence is being used to analyse social data chatter is sentiment analysis. Sentiment analysis leverages computational linguistics and natural language processing to decode what people say on social media channels intelligently.
Social sentiment analysis is already used in translation, word processing, and interactive voice response applications. Natural language processing (NLP) is a powerful technology increasingly deployed into social listening software to read and categorize brand mentions which are collated across the webpages. Textengine.io, powered by Retresco is already converting structured data into natural language text for the AI systems to analyse it. The technology underlying the automated creation of texts is based on artificial intelligence.
Analysing Social Media Trends
Social Media companies are leveraging AI for social media data analysis to detect trends. By combining AI, social media data, and data analytics, AI-powered social listening platforms analyse trends and which way the customer sentiment is headed to. AI makes it possible to rapidly process real-time data which is gathered directly from users on social channels letting the social media channels to detect meaningful patterns in social data.
Consider an AI tool that monitors the consumer perception of a brand, shifts in consumer attitudes, or even a potential PR crisis!!
Tools that Grab Intelligence for Social Media Data
There is now an increasing number of tools that deploy AI to analyse social data:
• Consumer feedback analysis tools
• Consumer intelligence platforms
• Customer service software
• Social media listening platforms
Sophisticated analytics powered by AI lets social listening or social media intelligence tools to fuel not just sentiment analysis and trend analysis, but also identify popular topics, create relevant content and distribute it to your target audience precisely and personally.
Social media data analysis lets enterprises make data-based decisions and implement strategies effectively. This increases visibility with automated real-time content helping brands win over their target audience in several ways. From a deep understanding of your audience demographics and psychographics to a sentiment analysis of what people are saying about your brand.
Capturing consumer and market intelligence for web platforms leveraging next-generation AI-powered analytics empowers the new age business to make strategic business decisions that could impact your category moving forward. Sometimes it can even define it!
