Peter Ning ✍️ more than words’ Post

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Be memorable to get more business by showing your expertise | Communication mentor + Writer: copy, content & storytelling | Practical marketing, branding advice

2️⃣ Not once, but twice … 👀 Have you ever looked & just couldn’t believe your eyes? 💎 ‘Seeing is believing’ … one of those ‘truths’ that’s used & abused. 😲 Spoiler alert for the young & young at heart … I saw the sixpence under the pillow; the tooth fairy does exist (not). The mince pie & wine had gone; Santa Claus does exist (not). If I was good throughout the year, not naughty but nice, I’d get my Xmas wish (not). Is it any wonder ‘seeing is believing’ is carried into adult life! All those forgotten promises, warm fuzzy feelings & modern marketing ‘magic’. 🎁 How do you choose the perfect product? Posh packaging for a pretty penny Big box, small product Shiny product outside, generic parts inside 🥇 Professional services can be no less naughty; Great video, smoke & mirrors Big promises, shoddy delivery Tall tales, short on service (and long on T&Cs) 💎 Of course ‘seeing can be believing’ yet the ‘proof is in the pudding’ ✍️ It all makes great copy, yet to be really content, get a memorable message that’s believable & you won’t forget (or regret!) - DM me to arrange a chat ❓ Are you fooled and foxed? Are you ‘touchy-feely’ & need more proof for services? #trust, #bestpractices, #copywriting, #copywriter, #contentwriters, #storytelling, #slowmessage Credit: giphy

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Sara Starling

Unique, award-winning British voiceovers, helping directors & producers enable brands & businesses to sparkle. Own studio.

3y

As I so often say, words matter.

Louise Pode

Director of ProAbility, Executive Resilience Coach, Workplace Resilience and Wellbeing Master Practitioner, Ski With Confidence Coach, Master NLP Practitioner, Strengthscope Practitioner,

3y

Hollow promises behind the facade - smoke and mirrors is a great analogy. Reputation is built on fulfilling customer expectations, delivering a great service and developing a long term relationship.

Simon Groom

Co-Founder & CEO of MagnifyB - Mission Control for Business Success!

3y

I always seem to "See" before believeing of late, 🧭 Peter Ning ✍️ from Nerdy to Wordy 📖. Perhaps it's because we learn to take disappointment as an every day occurrence as we get older - as well as other, more positive feelings of course! I am an optimist at heart, if truth be told.. 😁

James Crisall

Founder of MCR SEO Ltd providing SEO Services | SEO training | Copywriting & Content Creation | YouTube SEO | Search for MCR SEO Podcast on Spotify, Apple Podcasts, Youtube and Amazon Music

3y

I'm a bit boring Peter, I know what I want then look at reviews to see if I would get it! Yawn! Ha ha

You’re right Peter. It’s sadly all too common for a business or service to generate a “is that it?” after the consumption/event isn’t it. There are so many testimonial sites allowing easy ‘comparisons’ and a list of testomionials. Personally I go for personal recommendations from trusted acquaintances every time.

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Shak Anwar

Entrepreneur Founder Brand Builder

3y

Very relevant to the world of eCommerce where imagery is replacing touch and feel but return rates remain stubbornly high

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Russell Green

Helping business owners feel confident about growth and cashflow through experienced financing advice and brokerage | Funding Growth Plans | Funding Options Consultancy | Complex cases | Discretion Assured

3y

Past results are not proof of future returns... Get to know what people want and deliver it. Keep it simple and watch it fly 👍

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David Griffiths

Financial Management Specialist | Co- Founder MagnifyB | Creating the environment for SMEs and Not for Profit Organisations to grow, develop and thrive |People | Processes | Finance

3y

The biggest problem in many service areas is that you get a great sales pitch but the people doing the delivery don't "get" what you want. You really have to dig deep to really see how people tick -

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Ben Thomson

Director @ Full Metal Software | Improving Efficiency with bespoke software

3y

I'm a mixture of both if I'm honest. Something digital can't be touched and felt for example

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Philip Ross (MCICM)

Helping Businesses in Financial Trouble, offering nationwide advice, solutions, and a friendly, free consultation for peace of mind - Driven By Ethics, Guided By Knowledge

3y

🧭 Peter Ning ✍️ from Nerdy to Wordy 📖 - "but sometimes the most real things in the world are the things we can't see".

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