Be memorable to get more business by showing your expertise | Communication mentor + Writer: copy, content & storytelling | Practical marketing, branding advice
2️⃣ Not once, but twice … 👀 Have you ever looked & just couldn’t believe your eyes? 💎 ‘Seeing is believing’ … one of those ‘truths’ that’s used & abused. 😲 Spoiler alert for the young & young at heart … I saw the sixpence under the pillow; the tooth fairy does exist (not). The mince pie & wine had gone; Santa Claus does exist (not). If I was good throughout the year, not naughty but nice, I’d get my Xmas wish (not). Is it any wonder ‘seeing is believing’ is carried into adult life! All those forgotten promises, warm fuzzy feelings & modern marketing ‘magic’. 🎁 How do you choose the perfect product? Posh packaging for a pretty penny Big box, small product Shiny product outside, generic parts inside 🥇 Professional services can be no less naughty; Great video, smoke & mirrors Big promises, shoddy delivery Tall tales, short on service (and long on T&Cs) 💎 Of course ‘seeing can be believing’ yet the ‘proof is in the pudding’ ✍️ It all makes great copy, yet to be really content, get a memorable message that’s believable & you won’t forget (or regret!) - DM me to arrange a chat ❓ Are you fooled and foxed? Are you ‘touchy-feely’ & need more proof for services? #trust, #bestpractices, #copywriting, #copywriter, #contentwriters, #storytelling, #slowmessage Credit: giphy
Hollow promises behind the facade - smoke and mirrors is a great analogy. Reputation is built on fulfilling customer expectations, delivering a great service and developing a long term relationship.
I always seem to "See" before believeing of late, 🧭 Peter Ning ✍️ from Nerdy to Wordy 📖. Perhaps it's because we learn to take disappointment as an every day occurrence as we get older - as well as other, more positive feelings of course! I am an optimist at heart, if truth be told.. 😁
I'm a bit boring Peter, I know what I want then look at reviews to see if I would get it! Yawn! Ha ha
You’re right Peter. It’s sadly all too common for a business or service to generate a “is that it?” after the consumption/event isn’t it. There are so many testimonial sites allowing easy ‘comparisons’ and a list of testomionials. Personally I go for personal recommendations from trusted acquaintances every time.
Very relevant to the world of eCommerce where imagery is replacing touch and feel but return rates remain stubbornly high
Past results are not proof of future returns... Get to know what people want and deliver it. Keep it simple and watch it fly 👍
The biggest problem in many service areas is that you get a great sales pitch but the people doing the delivery don't "get" what you want. You really have to dig deep to really see how people tick -
I'm a mixture of both if I'm honest. Something digital can't be touched and felt for example
🧭 Peter Ning ✍️ from Nerdy to Wordy 📖 - "but sometimes the most real things in the world are the things we can't see".
Unique, award-winning British voiceovers, helping directors & producers enable brands & businesses to sparkle. Own studio.
3yAs I so often say, words matter.