Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.
"I´ve been using the Glow line and I absolutely love it. Your hair shines like a diamond."
Awaken authentic beautiful hair, inside out.
Experience the new Beauty Potion for instant strength, shine and smoothness.
Authentic Beauty Concept's Visionary Presence at London Fashion Week for AW24
Global Creative Advocate, Anna Cofone and Global Advocate, Adam Garland redefine style and sustainability on the runway for selected designers at London Fashion Week with Authentic Beauty Concept.
We believe in the power of beauty to bring about positive change in the world. This is why we have empowered Hester Wernert-Rijn to design the Ukysah hairpins to support a more sustainable way of living and to encourage a more mindful and balanced approach to haircare & styling.
Advance your salon’s success with the new Authentic Beauty Concept, salon-exclusive, Beauty Potion and our range of Beauty Inside-Out Memento Services designed to offer exceptional pampering and transformative experiences.