LinkedIn Enhances Collaborative Articles with New Features and Rewards
LinkedIn unveiled updates to its Collaborative Artlces. Notables are:
Web Layout: The new layout now places more focus on user contributions rather than AI prompts. Users also have new options to react to contributions, and a dedicated "Top Contributors" section has been added at the beginning of articles.
Quality of Articles: The titles and text of articles have been improved for better relevance. LinkedIn now considers a user's own activity, including the articles they post, read, and comment on, to help them discover articles that are most relevant to their interests.
Additional Rewards: Top contributors will receive more recognition for their contributions, with "Top Community Voice" badges displayed on their profiles and next to their contributions in articles. Users' contributions can be discovered by people outside their networks and in search when people are searching for specific problems or topics.
Why It Matters: These updates come as Collaborative Articles reach the six-month mark. In its short existence, it has achieved significant success, with users contributing a million times and experiencing a 74% increase in contributions in the last month alone. Collaborative Articles have also become the primary traffic driver on LinkedIn.
By enhancing the user experience and offering more rewards for article contributions, LinkedIn hopes to sustain its momentum. As seen in the number of people sharing screenshots of their “Top Community Voice” badges, the badging system is a significant driver of adoption. One aspect to watch out for is whether the adoption of Collaborative Articles diminishes over time due to the potential devaluation of these badges as they become more widespread among users.