Money Magic: The non-linear path to financial health and entrepreneurship with Mimi Bouchard

Today is the fifth episode in our series about money magic and cultivating financial health. Today on the pod, Michelle is joined by Mimi Bouchard for a discussion about the intricacies of running your own business, the non-linear road to a prosperous relaysh' with money, and some inside baseball about Mimi’s experience launching her meditation platform, Superhuman.

Follow Mimi on IG here and don’t forget to check out Superhuman!

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In reality, there are so many ups and downs as an entrepreneur. There are moments of despair and doubting yourself and having nothing and losing things. And then just having a new idea of going all in, not knowing if it’s going to work, and then trying something else.
— Mimi Bouchard
My biggest fear in life is waking up one morning in my 80s, or 90s, full of regret not living the life that could have lived.
— Mimi Bouchard
I was actually feeling very alone for most of my childhood. I have a big sister and I love her, but I always felt misunderstood, especially by my parents too. And I was very lonely.
— Mimi Bouchard
I wasn’t really ever taught about money in a positive way, so I’m happy that I’ve carved that path myself. But that being said, I take 100% responsibility for my life. And that can trigger some people sometimes. But that’s a success principle I learned in my first personal development book, The Success Principles by Jack Canfield.
— Mimi Bouchard
I learned from a young age to only take advice from people that have what I want.
— Mimi Bouchard
I am a firm believer that you can have it all. And that’s a limiting belief if you think you can’t.
— Mimi Bouchard

Show Notes

  • Mimi Bouchard, the founder of Superhuman, a meditation app

  • What is bootstrapping?

  • How and why did Mimi become an entrepreneur?

  • The trick to success!

  • Mimi’s moments of doubts and depression

  • Nurture vs. Nature

  • What kinds of parents does Mimi have, and how has it helped hone her into the person she is now?

  • How Mimi got out of her drinking issue?

  • How having supportive parents contributes to someone’s success

  • The reason why Mimi’s parents were against rich people

  • Mimi’s financial advisors: YouTube, Podcasts, Books

  • What gave Mimi the idea of creating her own meditations, which started her business?

  • What meditation looks like for Mimi compare to the traditional ways

  • The extended mind theory

  • Organic marketing vs. paid advertising

  • E +R = O (Event Plus Response Equals Outcome)

  • Bootstrapping vs. fundraising

  • What it's like to hire and work with people younger than you

  • The shared earnings agreement

Resources and People Mentioned