TikTok Allows Brands to Amplify Existing User-Generated Content With New Ad Product Spark Ads
Source: TikTok
TikTok launched a new native ad format called Spark Ads that should be exciting news for brands, whether they are already making noise on the platform or looking to get started.
Spark Ads allow brands to amplify existing organic videos as In-Feed Ads or TopView ads and drive towards goals and objectives, such as reach, video views, engagement, and conversions.
Essentially, when brands come across creator content that appeals to them, they can use that content for a paid media campaign if permitted by the creator. Like other TikTok ad solutions, brands can use targeting tools to reach their desired audience, and those most likely to be receptive.
Brands can also extend and strengthen their Sparks Ads by incorporating the popular Duets feature to encourage users to engage and interact with the ad by creating a side-by-side video response or reaction.
Source: TikTok
In a blog post announcement, the short-form video app shared the inspiration behind the format, stating:
"When we created Spark Ads, we looked to create a one-of-a-kind solution for brands to cement their presence with the community in a seamless, authentic way. This product speaks to the nature of starting conversations and igniting interactions between brands, creators, and the community."
a game-changer for brands
Spark Ads is a forward-thinking ad product reflective of today's creator-centric landscape that will be a game-changer for brands.
Up until now, for brands to amplify content on TikTok, they were required to create the content or have influencers create it for them first. Now, brands can amplify existing content, which not only extends their library of content assets for paid initiatives, they can amplify content that is already trending and has proven to resonate with the TikTok community.
Opportunity To Tap Into The creator community
Spark Ads create the opportunity for brands to tap into the platform's community of creators and the creative content they share that keeps users coming back to the platform.
For example, as seen with Nathan Apodaca, aka Doggface, and Hannah Schlenker, who created videos featuring Ocean Spray and Aerie products, respectively, TikTok creators often organically share videos featuring products or services in the form of testimonials, reviews, recommendations, and more. If Sparks Ads were available, then Ocean Spray or Aerie could have amplified these videos to drive towards their goals and benefit from the power of quality UGC.
By combining advanced targetting parameters and authentic, native content being created by TikTok’s creator community, TikTok delivers a native ad product that can drive business value but feels natural to the TikTok experience.
With TikTok's recent push towards increasing ad dollars and an increase in brands wanting to make a splash on TikTok, Spark Ads looks to satisfy both parties.
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SOURCE: TikTok For Business