Forrester Study

Relieving Data Deprecation And Identity Challenges

Relieving Data Deprecation And Identity Challenges
Forrester Study

Relieving Data Deprecation And Identity Challenges

Data deprecation will completely upend digital marketing. To find out how brands & publishers are preparing, we commissioned Forrester Consulting to uncover trends around identity today, and how the industry can rebuild itself for tomorrow. Download the full study below.

Download the report today for the full survey results and insight into:

Permutive_Icon_

 

 

 

The rate of adoption
of first-party data
by advertisers

Permutive_Icon_Lightning_Bolt_Black_RGB.png

 

 

 

How publishers are
preparing for the demise
of third-party cookies

Permutive_Icon_Group_Black_RGB.png

 

 

 

Why direct partnerships
can ease data deprecation
and identity issues