January 25, 2023
Commentary
Connecting With Consumers In A Cookieless Future
- by Ray Rosti , Op-Ed Contributor, August 10, 2022
Marketers are finding themselves in a prolonged journey to the cookieless future, with Google’s recent announcement that third-party cookie blocking will commence in late 2024.
Despite the delay, there is no better time to reimagine and redesign the approach to targeting the masses -- moving away from a reliance …
