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Top People Counting Software 2023
OVERVIEW
We created the 2023 Top People Counter Report to help you find the system that is just right for your business. Because, today more than ever, how you track your foot traffic and maximize every opportunity is critical to your success.
The good news is there are more options available today than ever before. The key is finding the right system. This report will help you sort through wide array of features and benefits and compare their various providers. 12 companies made the list this year but keep an eye out for regular updates to the list.
Whether you run a small “mom and pop” shop or a larger chain with hundreds of locations, the team a Trakwell wants you to make an educated decision about how you track your foot traffic. And once you have all the information, we believe you’ll choose Trakwell’s real-world AI and computer vision technology to see your foot traffic data, improve your teams, and automate your sales.
This years, the top features and who’s offering them
Are you looking for a people counting device or a People Counting System? There’s a difference…
People counting device – A people counting device is a technology designed to precisely track and record the number of individuals who pass through a specific doorway or entrance.
People Counting system – A people counting system usually has a dashboard that gives analysis and reporting on foot traffic and key performance metrics.
Some traffic counting systems use a camera with a photo upboard system, while others use technologies such as thermal imaging and AI based tracking.
Types of Technology in the Market
Camera tracking – Door counters that use a camera often are paired with motion sensors within the camera to accurately track count images.
Thermal imaging – Thermal imaging provides extremely accurate counts and hides personal identifying information due to the images not showing customer’s faces.
Motion sensors – New algorithms allow for motion sensors to identify if a customer is entering or exiting a store.
Proximity tracking technology – Proximity tracking allows for heat-mapping of a store and allows for dwell time tracking.
Wi-Fi location tracking / mobile device tracking – Every phone has a unique MAC address that allows for customer experience tracking (i.e., where did the customer come from).
AI Computer Vision – AI-based tracking systems are the newest technology in the people-tracking realm. AI tracking uses machine learning to improve the counts over traditional camera tracking.
Here's this Years Top People Counters Hardware and Key Features
You know the drill. Do your due diligence and check it twice. Because picking the wrong system is never nice. And when the dust settles, and your work is done you can say with confidence trakwell.ai is the one.
Beonic (Formerly Blix)
Beonic people counter detects anonymous smartphone signals to provide detailed foot traffic, customer experience, and location analytics data.
Unlike traditional people counters, Beonic Traffic measures spaces, not doors, and is up and running in minutes.
Hardware: Mobile device tracking (remotely managed 4G card – no WIFI required)
Key features:
- Plug ‘n’ play
- Measure & track sales conversion
- Identify performance issues
- Missed sales opportunities
- Peel off rate
- Reporting by industry
Retail Next 2.0
Retail Next uses Aurora, a cutting-edge IoT device designed and manufactured by RetailNext, that provides accurate analytic data. Visualize and analyze your data with actionable dashboards, reports, and an integrated business intelligence tool. Or use the robust API to integrate traffic data into your data warehouse or other internal systems.
Hardware: AI camera
Key features:
- Segment shoppers by demographics, purchase activity, and more
- Measure traffic and conversion
- Measure, display, and control store occupancy
in real-time
Who’s Up?
Who’s up uses proximity technology to keep the sales team in the designed area for receiving new Ups. Who’s up is primarily used in the automotive industry and uses features such as:
The Placer.ai dashboard provides insights into places and competition allowing discovery of new business opportunities.
Hardware: Proximity technology
Key features:
- Sales team bi-directional messaging for instant communication
- Notifications of empty Batter’s Box (no reps in Up designated area)
- Simple Check In, Check Out for reps
- Configurable sales process steps and actions CRM integration
Placer.ai
Placer.ai gathers foot traffic data from tens of millions of mobile devices and uses machine learning to accurately describe human movement.
The Placer.ai dashboard provides insights into places and competition allowing discovery of new business opportunities.
Hardware: N/A (Mobile device tracking)
Key features:
- Accurate foot traffic counts and dwell time
- True Trade Areas displaying frequent-visitors-density by home and work locations
- Customers’ demographics, interests, and time spent at relevant locations
- Where are customers coming from/going to? Along which routes?
- Benchmarking of Foot Traffic, Market Share, Audiences, and other key metrics
- Competitive Insights
Shopper Trak
ShopperTrak Analytics Suite funnels data from multiple sources, arming retailers with the information they need to run their businesses more effectively.
Hardware: Motion sensor
Key features:
- Remove staff movements from store counts
- Know store occupancy changes in real-time
- Quarterly benchmark reports
- Shopper journey tracking
- Path tracking and analysis
Footfall Cam
Footfall Cam people counting system helps retailers to have a better understanding of their store traffic, improve sales conversions and measure the effectiveness of marketing events.
Hardware: Motion Tracking
Key features:
- Measures marketing ROI
- Group Counting
- Turn in Rate
- Visit Duration
- In/Out Counting
- Outside Traffic
- Staffs Counting
traxSales
Trax sales uses a photo upboard system and tracks metrics such as: closing ratios, real-time occupancy, average time spent with customer, customer information gathered, and the percentage they’re above or below the store’s goal.
Hardware: Motion sensing camera
Key features:
- Real-Time Traffic Data
- Hourly Staffing Analysis
- Captures Unsold Customer Data
- Live Performance
- Comparison Reporting
Trafsys
Trafsys provides three different options for their tracking: video-based door sensor, 3d overhead sensor, or a thermal imaging people counter. In contrast to other people counter’s listed, Trafsys provides real-time occupancy tracking software rather than a traffic-counting software.
Hardware: Video-based door sensor, 3d overhead sensor, or a thermal imaging people counter
Key features:
- Optimize Staff Labor
- Mutliple hardware options
- Live updates and immediate results
- Real time occupancy
Safari.ai
Safari.ai allows you to use your own cameras to measure how many people enter & exit your store, location, attraction, or other sites so you can better measure operations and marketing initiatives.
Hardware: Any camera
Key features:
- Crowd counts
- Real-time occupancy counting
- Dwell time
- Guest journey tracing
Dor
Dor gives you actionable data such as conversion rate, foot traffic, and effectiveness of advertising that can be accessed on any device, by any person in your organization.
Dor is best for retailers who aren’t looking for an upboard solution, but rather analytics to better understand the customer experience.
Hardware: Thermal sensors, machine learning
Key features:
Machine learning enhances accuracy on every door in any condition
Thermal sensors protect customer privacy
Actionable data automatically available at your fingertips on your dashboard
V-Count
V-Count uses Ai-based tracking in a sensor placed on the ceiling. The artificial intelligence can track que time, heat map the store, and track multiple key performance metrics.
V-count is able to track occupancy levels which have become a highly requested feature for all traffic counters during the pandemic.
Hardware: Ai-based tracking combined with night-vision
Key features:
- Que management
- Zone analytics
- Demographic analytics
Summing Up
There you have it. We hope this year’s report is helpful in your search to find the best people counting system. If it is, you can thank our dedicated team. We regularly update the report so make sure to stop buy occasionally. Or, better yet signup for regular updates.
So, after you download your report and you have seen the rest, give us a call and check out the best.
And one more thing…
Don’t Let a German Sheperd Guard Your Ham Sandwich
The biggest complaint we hear from folks looking to upgrade their people counting technology to trakwell.ai is they believed their old system would cover the entire customer buying journey. We believe thing we can do is help you make a truly informed decision by understanding all your options. Not doing so is kind of like letting a German shepherd guard your ham sandwich.
So, if you are hungry for a system that will satisfy your appetite for the latest technology at a reasonable price, let us show you how Trakwell.ai works.
About Trakwell.ai™
Trakwell.ai combines computer vision and artificial intelligence to give you accurate sales and performance data about everything happening in your store.
By integrating cutting-edge AI algorithms and predictive analytics into our platform, we aim to revolutionize the way you operate your business. This enables unparalleled insights, optimized processes, and streamlined operations, empowering you to make data-driven decisions and gain a competitive edge in your industry.