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CategoryDetails/Description
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1. Basic Client Information
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Product/Service OfferingDetail the primary product or service you wish to generate leads for.
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Unique Selling PointsDescribe what sets your offering apart from competitors. This helps in framing the value proposition when reaching out to potential leads.
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2. Ideal Customer Profile (ICP)
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Company Size (e.g., employees/revenue)Specify the scale of businesses you're targeting. This can be in terms of their employee count, annual revenue, or other relevant metrics.
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Industry/VerticalIndicate the sectors or industries your ideal clients operate in. This helps in narrowing down the audience for targeted outreach.
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3. Decision Makers & Influencers
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Role 1List down the primary decision-makers or influencers. For instance, in IT solutions, this might be 'CTO' or 'IT Manager'.
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Role 2 (if applicable)There might be secondary stakeholders influencing the decision. Mention their roles here.
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4. Organizational Needs
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Pain Point/Need 1Describe a key challenge or requirement your product/service can solve.
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Pain Point/Need 2Detail another significant challenge or need.
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5. Historical Data Insights
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Successful Lead Source 1Mention platforms, channels, or methods where you've successfully acquired leads in the past.
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Unsuccessful Lead Source 1Highlight platforms or channels that didn't produce desired results. This helps avoid repeated efforts on non-productive sources.
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6. Industry Verticals & Segments
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Targeted Vertical 1Detail the industry vertical you're aiming at, e.g., 'Healthcare'.
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Targeted Segment within Vertical 1Further refine by specifying a segment, e.g., 'Medical Imaging Providers' within Healthcare.
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7. Geographic Preferences
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Primary Target RegionMention the main geographic area you're targeting, e.g., 'North America'.
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Secondary Target RegionAny secondary regions of focus can be detailed here.
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