• Introduction 
• Uh oh, the media is on the other line and wants to know… –  Shira Doron, MD
• Q+A 

Learning Objectives:

1. Identify two ‘self-defined’ barriers you perceive to delivering quality health messaging to the public
2. List the three most important factors to include when giving a presentation to the media

• Introduction 
• Celine Gounder, MD, ScM

Learning Objectives:

1. Identify how to begin to build your media presence 
2. Recognize ways to most effectively work with your institution’s media/communications team.
3. Determine how to build your “brand” -- how to position yourself to represent yourself vs. your organization, professional society, etc.

• Introduction
• Panel - Jennifer Nuzzo, DrPH, Celine Gounder, MD, ScM, Arjun Srinivasan, MD

Learning Objectives:

1. Recognize different pathways available to become a recognized authoritative source of information.
2. Identify initial steps you can make to start building your media presence.

• Introduction
• Paul Pottinger, MD

Learning Objectives:

1. Recognize the importance of being in the correct “head space” before any interview
2. Remain objective and on-message during an interview

• Introduction
• Payal Patel, MD

Learning Objectives:

1. Prepare for a media interview in a short period of time
2. Embracing the role of subject matter expert 
3. Identify strategies to integrate media interviews into a busy schedule

1. Introduction
2. Panel Discussion - Jennifer Nuzzo, DrPH, Brad Spellberg, MD

Learning Objectives:

1. Recognize the warning signs of a hostile interview
2. Evaluate contrasting strategies for responding to a hostile interviewer
3. Practice the “block and bridge” technique to move an interview away from questions you would prefer not to answer in order to focus on key messages
4. Plan an effective strategy for walking away from an unproductive interview

• Introduction
• Payal Patel, MD

Learning Objectives:

1. Recognize when an interviewer tries to pull their guest off message
2. Remain on message even when things get “hot.”

• Introduction 
• Tanya Hamburger

Learning Objectives:

1. Describe critical features of a messaging approach for crisis communication
2. List helpful strategies to build trust and communicate clearly
3. List common pitfalls in crisis communication

• Introduction
• Propagation Enablers and Prevention Strategies - Michelle Doll, MD, MPH
• Combating Misinformation: Emotion and Humor as Tools - Sarah Yeo, PhD
• Q+A

Learning Objectives:

1. Identify the types of misinformation, define the scope and impact of the problem, and discuss the key drivers of the spread of misinformation.
2. Apply the science of information processing and propagation for strategic messaging. 
3. Describe tools used to build persuasive messages, including effective use of data, narratives, and emotion.

• Introduction
• Payal Patel, MD & Paul Pottinger, MD

Learning Objectives:

1. Prepare effectively for a broadcast interview
2. Build habits that allow you to incorporate media appearances into your busy clinical practice

• Introduction
• Ready, Set, Podcast! - Sara Dong, MD
• We Cordially Invite You To Be Our Guest … - Erin McCreary, PharmD
• Q+A

Learning Objectives:

1. Recognize the advantages/disadvantages of communicating about infectious diseases and public health through podcast
2. Evaluate skills required to be an effective invited guest on a podcast
3. Identify the steps needed to launch a successful podcast

• Introduction
• My Tips for Social Media - Heather Felton, MD, CPST 
• My Tricks for Social Media - Mati Hlatshwayo-Davis, MD, MPH

Learning Objectives:

1. Build healthy habits for a sustainable social media presence
2. Advocate effectively on behalf of your patients—without being drawn into negativity

• Introduction
• Why I Speak Up for Health: Committing to Media Presence When it’s Not Comfortable or Convenient - Mati Hlatshwayo-Davis, MD, MPH
• Answering the Call: Promoting Social Justice through Health Communication – Carlos del Rio, MD

Learning Objectives:

1. Describe the importance of participation in public discourse related to health affairs as a member of the healthcare community.
2. List the distinct ways in which healthcare professionals can engage with the public to promote public health and health equity.
3. Describe effective ways to reach diverse audiences with health messages.