Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad Buys

by Laurie Sullivan @lauriesullivan, April 11, 2024

Philip Inghelbrecht, CEO and co-founder of Tatari, shared data Friday to show just how much brands could save when buying television media direct rather than programmatically.

The hidden fees of programmatic are part of a larger ongoing trend, so identifying them is not necessarily new or groundbreaking, but Inghelbrecht released the …