I love this #influencerrelations chart from Le Buzz.

If you are trying to understand better how service providers can work better with sourcing advisors, my SageCircle webinar with Kelly O'Dwyer-Manuel offered a lot of perspective and attracted some great questions. I've posted the video and a summary at https://lnkd.in/giEQirfS This is one of the rare webinars from me where the summary misses out on much valuable nuance in the SageAdvisors' trends report. Kelly made some brilliant points about developing even closer communication and clear measurement approaches with internal stakeholders, sales leaders, and the people we need as executive sponsors. If you are already working full-time in a sourcing advisory or advisor relations role, there [hopefully] won't be too many surprises for you. For #InfluencerRelations and #AnalystRelations leaders taking up sales enablement more seriously, I think it's advantageous. #archat

Many thanks to SageCircle for this summary of yesterday's CCG webinar with Chloe Pope, Chris Sedgwick and Robert Curran from Appledore Research. They discussed a Sapio Research study of 150 telco buyers, which shows the extensive influence of analysts on technology purchasing. #archat

Julia Legge was one of the smartest clients I've had over the last 25 years. As Lighthouse PR' s client at Crown Computing, she inspired some of the most ingenious and impactful work I've ever seen.

I wonder what Almut Otto, Gianni Catalfamo, Iain Halpin, Karim Rhalimi, Pami Vadher, Svenja Op gen Oorth and Ulrike Droeschel think of this...?

The University of Edinburgh is inviting applicants from around 90 of the poorest countries to benefit from full tuition scholarships for its online masters degrees. These new Global Masters Scholarships are just one of many financial aid schemes to bring to the university more of those unable to spend a year in Scotland. https://lnkd.in/ggb2ek8e

Thank you! I just passed 2,500 subscribers to my LinkedIn newsletter. Each month I write a roundup with my take in what's happening in influencer relations, and in between I publish ad hoc issues to drill down on specific topics. Take a look below to see more. #archat