Report

App Annie Report: Ad Monetization in Mobile Games – The Untapped Potential

March 12, 2020

As worldwide in-game ad revenue grows, so does the opportunity for mobile game publishers to diversify their revenue with in-app ads. Especially with player-friendly formats like rewarded video, ads can provide value to the game experience.

For game producers and developers to agree to build ads into their games, they want proof that ads will not hurt player retention. To offer such real-world validation, we commissioned App Annie to look at the top 1,000 mobile games that installed an ad SDK in 2019 and the impact on retention factors like monthly active users (MAU) and time spent.

What they found was compelling, and we’re happy to share it with you.

Download the full report to learn:

The percentage of game apps that installed an ad SDK in 2019

How adding an ad platform impacted retention metrics

Trends in ad platform adoption across key genres and regions

Country-specific top game highlights for the UK, U.S. China, Japan, South Korea, Vietnam, Brazil, Argentina, France, Germany and Russia

Find out why there’s no better time for your business, as well as your players, to implement in-app ads.

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